Web Content Publisher

6 months ago

Sydney, Australia Cochlear Ltd Full time

Web Content Publisher

**Job no**: 616333

**Work type**: Contract Extension, Fixed Term Contract (Cochlear payrolled)

**Location**: Sydney

**Categories**: Oceania, Individual Contributor

**Cochlear’s mission is to help people hear and be heard.**

As the global leader in implantable hearing solutions, Cochlear is dedicated to helping people with moderate to profound hearing loss experience a life full of hearing. We aim to give people the best lifelong hearing experience and access to innovative future technologies. We collaborate with the industry’s best clinical, research and support networks. That’s why more people choose Cochlear than any other hearing implant company. Learn and grow with us as we tackle the most complex challenges in helping more people to hear and experience life’s opportunities.

**Cochlear Asia-Pacific,** the fastest growing division of Cochlear Ltd, has a direct market presence in Japan, Korea, China, India, SE Asia and Australia & New Zealand. Cochlear conducts most of its leading research, development and manufacturing of cochlear implants in the Asia Pacific region with state-of-the-art manufacturing facilities in Australia and repair facilities in Malaysia.

**The Opportunity**
Reporting into the Senior Manager -Product Marketing, APAC, in this junior role you will assist in managing Asia Pacific’s (APAC) web presence to maximise traffic, generate leads, and increase brand awareness.

The Web Content Publisher position plays a critical supporting role in the delivery of web related services for the APAC region. This junior role supports APAC's strategic goals of generating demand as well as facilitating and supporting launches of new products across 14 countries to maintain and expand our market share and industry market leader position.

The Web Content Publisher is responsible for the web build of multiple product launches across 14 country websites in various languages, maintenance and content updates of awareness and lead gen campaign microsites as well as general digital requests related to content updates, bug fixing, improvements and content auditing across all 14 country websites.

As a The Web Content Publisher you will liaise with content owners for content approvals and communicate with regional content editors for content delivery. You work closely with the Digital Insights & Content Specialist providing support with web publishing enquiries.
You will be working closely with the Consumer and Product Marketing teams, Campaign and Social Media Managers, Content Creators, Development team, content owners and stakeholders.

**Your responsibilities will include yet not be limited to**:

- Integrate and implement online content to support various regional and country marketing initiatives, including product launches, brand awareness campaigns and hearing loss education activities
- Undertake and/or oversee content upkeep/improvement, to multiple existing APAC websites.
- Support different APAC countries in updating content each day, as requested by countries/regions, across all portals, testing and publishing the content
- Liaise with the Digital Insights & Content Specialist and provide assistance with analytics and insights regarding the website and online behaviour to assist stakeholders in content decision making or significant changes to website
- Provide assistance with monitoring performance and results and making improvements to website properties based on usage data.
- Support the Digital Insights & Content Specialist upon request in creating monthly and quarterly reports of key performance metrics in relation to key online objectives
- Work collaboratively to support the rollout of APAC CRM initiatives through managing requirements for website integration of CRM campaigns

**About you**:
You hold a bachelor’s degree in Business, Marketing, or related field, and can demonstrate your experience in website content publishing and Web Content Management System management (updating complex websites in a timely and efficient manner).You hold experience in publishing to social-media platforms and can demonstrate knowledge and/or theoretical understanding of SEO/SEM and Google Analytics. What will make you stand out are your experience with JIRA, Survey Monkey or Confluence, knowledge of Adobe suite of products (e.g. Adobe Photoshop) and Basic HTML and web editing skills.

**What will make you stand out**
To truly stand out you will hold Tertiary qualifications in online marketing and web publishing and Knowledge of Adobe Photoshop as well as basic HTML and web editing skills.

**Development Value for the role**

**Why choose us?**
For 40 years, Cochlear has been creating reliable products that continue to keep people connected to the world and to each other. We help people of all ages to hear in more than 180 countries around the world. Our technology connects people to life's possibilities and to the people who matter most. We have over 4000 employees g

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