Audience Segmentation Manager

5 months ago

Sydney, Australia Inchcape Full time

Are you a dynamic and analytical individual with a passion for customer insights? We have an exciting opportunity for you

**About Us**

Inchcape Australasia employs over 1,300 team members across Australia and New Zealand. As part of a global company, our purpose is to bring mobility to the world’s communities - for today, for tomorrow and for the better. Across Australia and New Zealand, we have a diverse portfolio spanning distribution, where we hold the custodianship for some of the worlds most recognised brands; fulfilment, where we are the market leader in integrated, omni-channel automotive fulfilment solutions; retail, where we deliver an exceptional experience at every stage of the customer journey and financial services, where we deliver the right financial services solution to our distribution brand networks, retail businesses and customers.

Our diverse and rich history inspires us to adopt a longer-term perspective contributing to a more sustainable and responsible automotive industry while generating a positive impact for our customers and community.

**Why join us?**
Explore the range of benefits Inchcape offers its employees in recognition of their contribution to our success. A few are listed below to learn more please visit our website.
- Where possible, our **flexible work policy** helps support you in achieving a genuine work-life balance.
- Enjoy more time doing what you love with **additional days off** including an annual Wellbeing Leave and annual Volunteering Leave each year.
- Access to our **employee benefits program** including company car rental program, discounts on vehicle purchases and services, free annual flu vaccination, corporate health care plan with Bupa**,** financial services support, company-paid salary continuance, Death and TPD insurance, and a comprehensive employee wellbeing program.

Want to know more about what it is like to work at Inchcape? Visit our website to discover more about our workplace culture.

**What’s the opportunity?**

We are currently seeking a highly skilled and experienced Audience Segmentation Manager to join our dynamic team.

As an Audience Segmentation Manager, you will play a vital role in understanding and dissecting consumer data, customer feedback & competitor activity to understand our customers and their relationship to our brands and identify key segments and develop targeted marketing campaigns.

You will collaborate with cross-functional teams, including the centralised marketing team, data analysts, creative teams, finance, sales & aftersales, capability & training and external research & data partners to ensure a seamless execution of strategies to engage our target audiences.

Further to the above please note some of the key responsibilities below:

- **Segmentation Strategy**: Utilize your expertise in data analysis to segment target audiences based on demographics, behaviour, and psychographics to create customized marketing initiatives that resonate with each segment.
- **Data Analysis**: Dive deep into vast amounts of customer data to derive actionable insights and trends that inform audience segmentation strategies. Develop and implement statistical models to identify new growth areas and market opportunities.
- **Campaign Optimization**: Continuously track and evaluate the performance of marketing campaigns, leveraging insights to optimize and refine targeted messaging across various channels.
- **Collaboration**: Work closely with key stakeholders to align audience segmentation strategies with broader marketing objectives. Collaborate with cross-functional teams to ensure seamless execution of campaigns across various touchpoints.
- **Consumer Research**: Stay up to date with industry trends and conduct market research to identify emerging consumer behaviours and preferences. Leverage these insights to refine audience segmentation strategies and provide recommendations on new target segments.

**About you**
- Proven track record of successfully implementing audience segmentation strategies.
- Expertise in data analysis, data-driven marketing, and statistical modelling.
- Experience in a similar role
- Proficiency in Microsoft Excel and PowerPoint
- Familiarity with Google Analytics, Salesforce MS Power BI & Market Sight & Pro-Mapp - desirable
- Excellent communication and presentation skills, with the ability to convey complex data insights to both technical and non-technical stakeholders.

Join our innovative and collaborative team, where your expertise will shape the success of our marketing initiatives. We offer competitive compensation, professional development opportunities, and a stimulating work environment that fosters creativity and growth.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or disability.

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