Audience & Personalisation Manager

2 months ago

Sydney, Australia MYOB Full time

Flare is a leading provider of advanced benefits and onboarding solutions designed for the modern workplace. Backed by MYOB and serving over one million employees nationally, we’re a fast-growing, diverse team of 100+ employees on a mission to make the world of work better, easier and more beneficial for everyone.

In this role, you will manage audiences across multiple data platforms, drive personalisation of customer experiences across multiple channels, and ensure campaign efficiency and effectiveness.

**How you’ll make an impact**
- **Customer data platform management**: Oversee the management and optimisation of customer data platforms, such as customer.io, to ensure alignment with product and marketing goals.
- **Customer segmentation & cohorting**: Manage customer segmentation and cohorting across a suite of products, ensuring that messaging is personalised and relevant to different customer groups.
- **Campaign deployment monitoring**: Support deployment of below-the-line campaigns, monitor message deliverability, and ensure data integrity across all customer touchpoints.
- **Cross-platform personalisation**: Drive the development and execution of personalised experiences across multiple platforms by leveraging customer data insights to continually refine and enhance campaigns.

**What we’re looking for**
- Proven experience in managing customer data platforms such as customer.io and Salesforce.
- Highly analytical and data-driven, with a strong technical aptitude and the ability to derive actionable insights from customer data.
- Process-oriented with excellent project management skills and a strong preference for clear, concise documentation.
- Strong communication and collaboration skills, with the ability to work cross-functionally and drive initiatives in partnership with product, data, and marketing teams.

**More reasons why you’ll love working at MYOB - Flare**

\uD83C\uDFAF Diverse, inclusive and friendly culture

\uD83C\uDFAF Great work-life balance with our hybrid working model

\uD83C\uDFAF Annual allowance towards your office commuting costs

\uD83C\uDFAF Holistic EAP with Sonder, which extends not only to you but your immediate family.

\uD83C\uDFAF Impressive events and wellness calendar

\uD83C\uDFAF Access to online learning & development platforms, in addition to on the job training to support your growth and development

\uD83C\uDFAF Free snacks and drinks fridge (if office based)

\uD83C\uDFAF Access to numerous retail and hospitality discounts via the Flare App

Flare is an equal opportunity employer and we champion diversity. Don’t meet every single requirement of this role? Still apply

So, if you’re excited about this role, or about Flare, we’d love to hear from you

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