Performance Media

4 weeks ago

Sydney, Australia Universal Music Group Full time

We are Universal Music Australia (UMA), part of the Universal Music Group. We are the world’s leading music company. In everything we do, we are committed to artistry, innovation and entrepreneurship. We own and operate a broad array of businesses engaged in recorded music, music publishing, merchandising, and audio-visual content in more than 60 countries We identify and develop recording artists and songwriters, and we produce, distribute and promote the most critically acclaimed and commercially successful music to delight and entertain fans around the world.

UMA is on the lookout for a Performance Media & Audience Coordinator to join their digital marketing team The Performance Media & Audience Coordinator will be responsible for supporting campaigns across various digital advertising platforms under the guidance of the Performance Media team. Additionally, they will provide support to the Audience team in artist audience acquisition and engagement strategies.

The role
- Proficiency in campaign management, analytics, and marketing technologies is integral, alongside a dedication to staying apprised on industry trends and best practices.
- Support digital advertising campaigns across various platforms such as Meta, Google Ads, DV360, Snapchat, TikTok, etc. under the guidance of the Performance Media team.
- Support the Performance Media team to develop campaign strategies and objectives.
- Set up and optimise biddable media campaigns to maximise ROI and achieve performance goals.
- Stay updated on industry trends, new advertising platforms, and best practices in performance media.
- Prepare regular reports on campaign performance, understanding key metrics and delivering actionable recommendations.
- Work closely with wider teams to ensure alignment between ad creative and campaign objectives.
- Identify testing opportunities and recommend strategies for continuous improvement and innovation.
- Collaborate with the Audience team to integrate audience insights into campaign targeting and messaging strategies.
- Aid the audience team in building appropriate segments for campaign targeting in CRM & Audience toolsets, including marketing automation software and Customer Data Platforms (CDP)
- Support the audience and domestic label teams in designing basic campaign landing pages using WYSIWYG software in UMA proprietary tools (no coding required).

About you
- Tertiary qualifications in business, marketing, commerce, or relevant areas preferred.
- 1+ years of digital advertising experience across paid social is advantageous
- Sound understanding of fundamental marketing principles and up-to-date knowledge of the current mediascape.
- Strong communication, project management, time management and analytical skills.
- Ability to think creatively and strategically while working to tight deadlines.
- Ability to analyse and display data in a meaningful manner whereby insightful learnings and recommendations can be made.
- Some experience with social media listening & analytics tools, for example Google Analytics preferred
- Proficiency in Microsoft Excel and PowerPoint.
- Some experience with “Drag n drop” or modular Web builder tools preferred.

About us
- Career opportunities - unique and rare opportunity to elevate your career in a supportive, motivated and ambitious team
- The opportunity to join the WORLDS leading music company
- All the perks of working within the music industry (did someone say live music?)
- X 2 ‘U-Days’ per calendar year to spend however you like
- Strengths based learning and development opportunities
- Much more.

Disclaimer

The company presents this job description as a guide to the major areas and duties for which the jobholder is accountable. However, the business operates in an environment that demands change and the jobholder's specific responsibilities and activities will vary and develop. Therefore, the job description should be seen as indicative and not as a permanent, definitive and exhaustive statement.

Diversity & Inclusion

Job Category:
Marketing, Streaming & Digital Media

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