Marketing Manager

5 months ago

Sydney, Australia Mable Full time

**About the role**

As a Marketing Manager - Client, you’ll be central to understanding the needs of this important customer segment and ensuring that our products, services and activities align to these needs. You’ll be a key connector, coordinating different functional teams to deliver Go to Market activity and campaign initiatives that drive product adoption, usage, and community.

Working within the Customer Marketing team, you’ll be integral to refining the customer value proposition and ensuring all activities continually reinforce it. You’ll need to keep on top of a changing regulatory environment and incorporate the brand, customer segmentation, data analysis and industry insights to your thinking.

**Responsibilities**:

- Develop and maintain a deep understanding of our group of brands, including Mable, and their service offerings.
- Business owner for the customer value proposition. Ensure it is kept up-to-date and that messaging and channel strategy is defined and consistent.
- Understand the regulatory and competitor landscape of the support sector and keep up to date with any changes and likely impact.
- Use this knowledge to input into solution design and represent the needs of the customer. Continue to feedback the customer insights you surface.
- Work closely with stakeholders in the customer segment. Influence the development of product features in line with the CVP, coordinate product features and service line GTMs and campaign activity across multiple functions, such as creative, web, lifecycle, as applicable.
- Work with the Content Manager to ensure comms, such as newsletters, are segmented and relevant to the client segment and incorporate GTM and product feature releases.
- Engage with the client audience through events, webinars, and research to build community and increase platform stickiness.
- Create strategies that drive product adoption and growth, for example video educational assets to develop understanding of key features. Track, report and optimise the effectiveness of your strategies. Consider the audience to choose the best channels for this content.
- Be the champion of the overall client experience.

**What we are looking for**:

- Bachelor’s degree or equivalent in Marketing or similar field
- Minimum 5 years’ experience in a similar or related role
- Demonstrable experience of running Go to Market activities, writing propositions and aligning with customer segments.
- Proven experience working cross functionally to deliver shared objectives.
- Working knowledge of broader marketing skills, including video, lifecycle, web, brand.
- Strong time management, prioritisation and organisation skills.
- Experience optimising activities to ensure that key metrics are delivered.
- Proficient use of analytics tools to track performance and form recommendations.

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