B2b Acquisition Marketing Manager

5 months ago

North Sydney, Australia Sonova Full time

Who we are

You enjoy creating and innovating. You never stop striving for better. You take responsibility and you get results. You love being part of a team. Above all, you want your work to matter: Welcome to our world At Sonova we create sense by bringing sound to life. Our innovative hearing care solutions help millions of people enjoy life’s unforgettable moments.

We offer exceptional career opportunities through market-leading brands from consumer to medical, products and services that keep pushing hearing care forward, and a culture where you can quickly belong and perform at your best.

If you want the freedom to explore, opportunities to grow, and make positive change on people lives through your work, this is the place for you.

Join Sonova. Create sense.
- North Sydney, AustraliaB2B Acquisition Marketing Manager
- Reporting to the Director of Marketing, the B2B Acquisition Marketing Manager is responsible for designing and executing activities that educate, engage, and inform referrers and partners, driving a new lead pipeline as well as trusted partnerships & collaborations.- This role requires a hands on healthcare marketer with B2B experience, who can utilise internal & external data to understand referral dynamics, can identify opportunities to drive new leads underpinned by clinical relationships, and execute marketing activities end to end across all channels.**What your day looks like**:

- Build a supporting strategy for B2B marketing across our brands in particular targeting medical referrers (GPs and specialists).
- Establish and continuously enhance referral pathways for our brands including traditional and digital referral methods, evolving communications and data pathways to drive increased new leads.
- Analyse & monitor our internal data to understand our current referral partners: profile, volume, and trends.
- Identify target segments to grow, as well as new lead opportunities based on a thorough understanding of the external market and referral dynamics (macro & micro).
- Provide recommendations on the acquisition marketing activities underpinning the strategy
- Build a supporting activity plan, identifying timing and alignment to available budget & resources.
- Work with the Operations team to develop a local area marketing toolkit for referrers, enabling our clinics to draw down on supporting materials that will encourage new referrer relationships (& new leads) locally.
- Work with our Agencies to design, build, and implement all activity assets.
- Through proactive reporting & feedback, nurture audiences over time and optimise activities & materials.
- Manage the marketing budget & invoicing month on month.

**What you need to be successful in the role**:

- Relevant tertiary qualifications in a marketing discipline with experience in health/medical or related industries.
- Minimum 5 years’ experience in multi-site Marketing within health service, product or a related sector.
- Proven experience in B2B acquisition marketing.
- Be proactive & hands on, with a drive to service & support our clinical referrer relationships.
- The ability to collaborate successfully with internal & external partners to drive lead conversion through the funnel.
- Proven ability to effectively manage multiple priorities, work to deadlines; and problem-solve independently.
- Strong interpersonal & negotiation skills.
- Commercial acumen, reporting capabilities and budget management.
- Intermediate computer skills including Word, Excel, PowerPoint & Outlook (minimum).
- An understanding of Power BI reporting will be advantageous.
- The ability to travel interstate on occasion.

**Sounds interesting?**
- If you feel that this opportunity is right for you, we would love to hear from you-
Sonova is an equal opportunity employer.

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