Head of Brand and B2B Product Marketing

7 months ago

Sydney, Australia OFX Full time

Company Description
**Hi.** We’re OFX, a global provider of online, international payment services. We solve the complexity of moving money and enable better decisions. Headquartered in Sydney with offices worldwide, we’re a customer-focused business that is all about inspiring customer confidence.

At OFX, you’ll have the opportunity to reach beyond your role and function across disciplines. Make use of your diverse skill set at a business that values your expertise and turn your potential into reality.

**Job Description**:
The Head of Brand and B2B Product Marketing will lead a Centre of Excellence approach to continuously evolve the B2B global brand strategy, execution of brand assets in a financial services and emerging Fintech industry and ensure end-to-end governance across the organisation. In the role you will build global capability for brand strategy & execution and product marketing to deliver customer growth programmes and revenue, across Small Business and Corporate segments. This role is a critical customer champion role, spanning a number of disciplines, including Brand and Creative, B2B marketing, Partnership marketing, Sales Enablement, Content and Social marketing.

**What you do**
- Define brand and product marketing strategies to bring the brand to life, communicate our CVP and inspire customers, prospects and all our stakeholders. Deliver highly executed campaign to support the company’s overall B2B customer growth, engagement and revenue objectives
- Working in partnership with other departments (e.g. Product, Technology, Sales, Customer Service) to deliver a consistent and competitive value proposition and experience
- Build a world-class, consistent B2B global marketing strategy, and capability in OFX, including
- Assess existing brand guidelines and evolve as necessary, and drive consistency in execution
- Develop our strategic plan for content and work with other members of the LT (particularly website owner as well as regions) to ensure we’re delivering great content where it counts to win/retain customers
- Analyse and understand the trends of the market and customers

**Qualifications**:

- 10 years + experience working in global/complex organisations, preferably tech/financial services
- Worked across both B2B and Consumer roles
- Lead brand and content teams
- Depth of experience in B2B marketing and a proven track record in building and delivering B2B programmes
- Can develop a picture of a market, target segments, and then work with cross functional teams to design and execute value propositions that appeal to those segments
- Great team player who can constructively challenge to get to better outcomes
- Highly commercial, with the ability to understand levers in the business and articulate how marketing inputs deliver customer and revenue outcomes
- Ability to work well under pressure, with a high level of motivation in a matrix organisation
- Ability and appetite to jump from strategy to getting their hands dirty to get stuff done where necessary, particularly in the short term during team set up
- Strong evidence of managing multiple stakeholders (both internally and externally) to deliver effective business outcomes
- Can develop, present and assess a successful business case at Executive Team level with credibility
- Energetic, positive, resilient - with the ability to forge ahead with conviction in an organisation that is undergoing significant change and disruption
- Degree Qualified with additional post graduate qualifications preferred

Additional Information

We’re OFXers because we want to make a difference. We see challenges as opportunities and we’re not afraid to roll up our sleeves to get stuff done. We’re committed to making things easier for our clients, pushing boundaries and continuing to move with the times so that we can continue to inspire confidence every day and through every transaction.

We operate as one team, cross-functionally and globally, to drive outcomes that deliver excellence for our customers. We're curious self-starters who love learning and sharing our knowledge with others. We embrace change and use our initiative and resilience to overcome challenges.
- ** Always keep learning.** We offer a wide range of learning and career development opportunities to help every OFXer build their capacity and career, with leadership training, secondments, internal mobility and access to a large library of online learning.
- ** Make a difference.** **Through our Make a Difference program, we encourage OFXers to give back to causes and communities that are important to them. We celebrate this with an annual volunteer day, which OFXers can use together or individually, as well as matched giving and the opportunity to nominate charity of choice every quarter.
- ** Reward and recognition.** We recognise a job well done. OFXers are encouraged to celebrate their peers’ effort, technical expertise or support through a range of global and re

  • Head of Marketing

    7 months ago

    Sydney, Australia Samsung Electronics Full time

    Position Summary Turn your dreams into reality, create the unthinkable and #ReImagineYourFuture. Samsung is one of the most successful and fastest growing technology companies in the world. We approach everything we do with the spirit of a ‘joyful pioneer’- daring to defy barriers and striving to excel limits. At the heart of our DNA is the pursuit of...

  • Head of Marketing

    7 months ago

    Sydney, Australia Weel Full time

    Head of Marketing - B2B SaaS **About Weel** We're a switched-on, curious and collaborative team of go-getters on a mission to build the future of spend management for SMEs. We lead with heart and humility and keep our colleagues and customers at the forefront of every decision. We believe in a culture of collective accountability, where every team...

  • Head of Marketing

    7 months ago

    Sydney, Australia Weel Full time

    **About Weel** We're a switched-on, curious and collaborative team of go-getters on a mission to build the future of spend management for SMEs. We lead with heart and humility and keep our colleagues and customers at the forefront of every decision. We believe in a culture of collective accountability, where every team member's contribution is valued as...

  • Head of B2B Channel

    6 months ago

    Sydney, Australia Samsung Electronics Full time

    Position Summary Turn your dreams into reality, create the unthinkable and #ReImagineYourFuture. Samsung is one of the most successful and fastest growing technology companies in the world. We approach everything we do with the spirit of a ‘joyful pioneer’- daring to defy barriers and striving to excel limits. At the heart of our DNA is the pursuit of...

  • Head of Product

    5 months ago

    Sydney, Australia Samsung Full time

    Position SummaryCreate the unthinkable and #ReimagineYourFuture with Samsung, one of the most successful and fastest growing technology companies in the world. We are a dynamic business, launching an incredible number and range of new products every year. We firmly believe that our product ecosystem and portfolio of innovation set our brand apart.We have a...

  • B2b Product Owner

    6 months ago

    North Sydney, Australia Pacific National Full time

    **B2B Product Owner** - ** Permanent full-time opportunity**: - ** Located in our North Sydney head office**: - ** Join Pacific National’s strategy to transform the rail industry** **About us** Pacific National (PN) is the largest provider of diversified rail freight services in Australia. We haul a variety of freight including coal, intermodal...

  • Marketing Manager

    6 months ago

    Sydney, Australia Hatch Full time

    ** This role is at Streem (not for Hatch)** Hatch is supporting Streem to find a great Marketing Manager (B2B - SaaS) to join their marketing team. Hatch exists to level the playing field for people as they discover a career that’s right for them. We model this in our hiring process for our partners like Streem. **About the role at Streem** The B2B SaaS...

  • Product Leadership Opportunity in Display

    3 weeks ago

    Sydney, New South Wales, Australia Samsung Full time

    Company OverviewSamsung is a dynamic business, launching an incredible number and range of new products every year. We firmly believe that our product ecosystem and portfolio of innovation set our brand apart.Job DescriptionWe have a pivotal leadership opportunity to join Samsung Australia as the Head of Product within our Display & Brand Memory (DBM) team....

  • B2b Digital Marketing Manager

    6 months ago

    Sydney, Australia nVision Talent Full time

    SYDNEY $160,000-$180,000 p/a nVision Talent has been a trusted Talent Acquisition Partner to some of Australia's leading companies since 2013. We are currently on the hunt for an experienced B2B Digital Marketing Manager to work for a fast-growing ASX listed internet service provider. You will report directly to the Chief Marketing Officer and be...

  • Head of Brand Marketing

    2 months ago

    Sydney, Australia R.M. Williams Full time

    Established and Iconic Australian brand - Generous product allowance & employee discounts - Opportunity to join us at an exciting time of growth and transformation **Role Overview**: R.M. Williams is a heritage brand synonymous with quality craftsmanship and a commitment to storytelling. We’re embarking on an exciting transformation, and we’re seeking...

  • Head of Brand and Content Apac

    6 months ago

    Sydney, Australia Klaviyo Full time

    The Head of Brand & Content ideates and executes all Klaviyo brand-building initiatives and programs externally and internally. As the purveyor of all things Brand & Content for the region, this position exists to ensure the APAC region knows what Klaviyo does and stands for through strategic and measurable programs and activations. You will create and...

  • Principal B2B Marketing Lead, Asia Pacific

    4 weeks ago

    Sydney, Australia Amazon Kuiper Australia Pty Ltd - M63 Full time

    Experience using data and metrics to drive improvements - Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables) - Experience building, executing and scaling cross-functional marketing programs - 15 years of professional non internship marketing experience in Product, Acquisition, Digital and Event marketing Amazon's Project...

  • B2b Acquisition Marketing Manager

    5 months ago

    North Sydney, Australia Sonova Full time

    Who we are You enjoy creating and innovating. You never stop striving for better. You take responsibility and you get results. You love being part of a team. Above all, you want your work to matter: Welcome to our world! At Sonova we create sense by bringing sound to life. Our innovative hearing care solutions help millions of people enjoy life’s...

  • Head of Marketing

    6 months ago

    Sydney, Australia PaidRight Full time

    Head of Marketing **Our mission** PaidRight's technology helps organisations make sure they pay their staff in line with their modern award or enterprise agreement. This seemingly simple task is actually incredibly complex and stories of big brands getting it wrong have hit the news in recent years. Ultimately, PaidRight's mission is to make sure every...

  • Head of Brand

    3 months ago

    Sydney, Australia Australian Military Bank Full time

    Permanent opportunity for an immediate start - CBD location - close to Wynyard and Circular Quay - Hybrid working (3 days in the office) Since 1959, Australian Military Bank has provided members with fantastic service, great rates and competitive banking and insurance products. As a member-owned financial institution, we are all about putting members first...

  • Lead Product Strategist

    4 weeks ago

    Sydney, New South Wales, Australia Samsung Full time

    Are you a seasoned product professional with a passion for innovation and leadership?We are seeking an exceptional individual to join our Samsung Australia team as the Head of Product, Display and Brand Memory. As a key member of our leadership group, you will play a pivotal role in shaping the future of our product ecosystem.About the RoleThe Head of...

  • B2B Product Marketing Strategist, 12 Month FTC

    1 month ago

    Sydney, New South Wales, Australia Canva Full time

    Lead B2B Product Marketing EffortsWe're seeking an experienced B2B Product Marketing Strategist to join our team in Sydney. This is a senior role that requires strong leadership skills and the ability to drive go-to-market strategies for new product launches.About the RoleIn this position, you'll lead and mentor a team of product marketers, developing and...

  • Marketing Manager

    6 months ago

    Sydney, Australia Saunders Lynn and Company Full time

    Brand & Digital marketing - Digital marketing - SEO, Socials, eDM - $120,000 + Super **_Are you a Branding & Digital Superstar?_** - **Brand custodian - Sponsorships - Events - PR**: - **Digital marketing - SEO, Socials, eDM**: - **$120,000 + Super** **What is in it for you?** - A wonderful combination of brand and digital marketing activities across...

  • Head of Digital Marketing Strategy

    4 weeks ago

    Sydney, New South Wales, Australia Online Marketing Gurus Full time

    We are seeking a seasoned Chief Marketing Officer to join our team at Online Marketing Gurus. As the head of our marketing department, you will be responsible for developing and executing a comprehensive digital marketing strategy that drives revenue growth and expands our brand presence.

  • Head of Marketing

    7 months ago

    Sydney, Australia iknowho Full time

    Leadership Role | Dynamic Team | National Remit - B2B | B2C | Building and Manufacturing Sector | Growth Opps - Sydney South Location | Onsite Parking | Up to $155k plus **Are you a seasoned senior marketer with a passion for shaping brand narratives, and innovative opportunities?** Our client, a market leader in the building and manufacturing sector, is...