Marketing Manager

6 months ago

Sydney, Australia ING Group Full time

Marketing Manager - Acquisition

Each day, millions of customers in over 40 countries use ING's banking products and services. You'll be contributing to their customer experience. You'll be shaping the way they bank and empowering them to stay a step ahead in life and business. Are you ready to make a real impact on people's lives?

ING Australia is looking for a Marketing Manager - Acquisition to join our Products and Customer Marketing team. This role is responsible for customer outcomes that span the planning, implementation & optimisation of go to market communication campaigns the drive product acquisition for ING The remit includes marketing campaign execution and may include product awareness, consideration communications and NTB (New To Bank) acquisition, it may also extent to retention and engagement initiatives to ensure acquisition efforts are not diluted by attrition.

**What You'll Do**
- Execute marketing campaigns that drive material acquisition and deliver against targets
- Represent Marketing in cross-functional teams to understand the problem / question and develop strategic customer plans and communication briefs
- Drive execution with external agencies, Product Owners, Marketing Expert Teams, Contact Centre, Digital Channels, Digital Marketing, and Customer Intelligence teams
- Manage the implementation of offers and fulfilment, resolving customer complaints and working with the contact centre for omni-channel buying experience
- Deliver the marketing material for the successful take to market of all your campaigns for ING

**What We're Looking For**
- 5+ years experience in an acquisition focussed role, preferably in Financial Services Marketing role
- Exposure to working with Customer and Intelligence functions (for analytical and targeting purposes)
- Strong understanding of Retail Banking and Portfolio dynamics
- Proven experience in managing vendors and governance
- Skill set ideally focussed on integrated, digital marketing and/or Product Marketing within a marketing organisiation or Agency

**What's in it for you?**
- Discounted ING Health Insurance
- An additional Rest Day to support your wellbeing
- An IMPACT day to volunteer on approved sustainability activity to give back to our community

About Us

At ING, we want to make life simpler and more worthwhile - for everyone who banks with us, for the people who work with us, and the community at large, too.

When you come to work at ING, you're joining a team where individuality isn't just accepted, it's encouraged. We've built a culture that's fun, friendly and supportive - it's the kind of place where you can be yourself and make the most of whatever you have to offer.

We give people the freedom to think differently, take ownership of their work, and make great things happen. We're here to help you get ahead. And with our global network, there's plenty of scope to take your career in new directions, perhaps even ones you've never considered.

We are all about celebrating success and as a result we are proud to be a WGEA Employer of Choice for Gender Equality and a certified Family Inclusive workplace.

Sound like the kind of place you'd feel at home? We'd love to hear from you.

(One last thing, ING operates a direct talent sourcing model. So no agency introductions, please.)

Need more?

Job ID REQ-10070377

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