Customer Marketing Braze Specialist

1 month ago

Melbourne, Australia Bluefin Resources Full time

Customer Marketing and CRM Specialist – Braze Expert
 
About the Role:
I am working exclusively with a big hitter in the gaming and sporting industry who are passionate about customer journeys. They are looking to bring in fresh talent to maximise the potential of their recent Braze migration.
Workplace culture is so important to many of us. You're in safe hands with this company, they have a continuous commitment to be the best business to work for. In 2023, they were a recipient of LinkedIn’s Top 25 Companies for their focus on career development and also awarded the Top 10 Workplaces for Women through Work180.

I am on the lookout for a Customer Marketing Braze Specialist to bring new ideas and take my clients CRM campaigns to the next level. Reporting to the CRM Integration & Enablement Manager, you’ll play a key role in using their new Braze platform to create impactful customer journeys and campaign capabilities. Working alongside both technical and commercial teams, you’ll be the bridge that connects innovative ideas with strategic business goals. You'll be working in a fast-paced environment, joining a close-knit, supportive team with a strong focus on innovation and collaboration.
Key Responsibilities:

  • Campaign Management: Lead new use cases from planning to testing and rollout, collaborating closely with delivery and audience teams.
  • Data-Driven Strategy: Dive deep into data to build and optimise customer journeys that drive real results.
  • Stakeholder Collaboration: Work with teams across the business to ensure our campaigns meet commercial goals and communicate technical ideas simply and effectively.
  • Process Improvement: Develop streamlined processes and documentation to keep everything running efficiently.
  • Competitor Analysis: Track competitor activity and benchmark performance to stay ahead.

 
You’ll Excel in This Role If you:

  • Are a Braze expert and you know your way around its advanced features such as Liquid logic.
  • You proactive in keeping yourself up to date with new Braze features and how it can benefit the business.
  • Ideally have at least 3-4 years’ experience in a similar CRM or marketing automation role.
  • Can easily translate technical ideas for non-technical audiences.
  • Have an analytical mindset and enjoy making data-backed optimisations.

 
Why Join?

  • Location: Flexible hybrid model, with 3 days in the Melbourne or Sydney CBD office
  • Contract: Permanent and to start ASAP – this side of Christmas would be great.
  • Competitive Salary: Happy to disclose once shortlisted
  • Perks: 25 days of annual leave, $800 WFH setup allowance, and onsite extras like free breakfasts, weekly massages, Thursday bar nights, and more.
  • Growth Opportunities: With access to a development budget, you’ll get to attend conferences, events, and courses.
  • Family Support: Generous parental leave (26 weeks paid) and a flexible return-to-work policy.

 
If you’re proactive and ready to make an impact in a role that touches all parts of the business, I'd love to hear from you
 
Please note – only candidates who are experienced working in the Braze CRM platform will be considered for this role.

Consultant

stephanie.taylor@bluefinresources.com.au

Reference number: BH-58765
Profession:DigitalOther

Company: Bluefin Resources
Date posted: 13th Nov, 2024

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