Customer Journey Expert

3 days ago


Melbourne, Victoria, Australia Bluefin Resources Full time

About the Role:

We're looking for a skilled Customer Journey Expert to join our team at Bluefin Resources. As a Braze Optimization Specialist, you'll play a key role in creating impactful customer journeys and campaign capabilities using the Braze platform.

Key Responsibilities:

  • Campaign Management: Lead new use cases from planning to testing and rollout, collaborating closely with delivery and audience teams.
  • Data-Driven Strategy: Dive deep into data to build and optimise customer journeys that drive real results.
  • Stakeholder Collaboration: Work with teams across the business to ensure our campaigns meet commercial goals and communicate technical ideas simply and effectively.
  • Process Improvement: Develop streamlined processes and documentation to keep everything running efficiently.
  • Competitor Analysis: Track competitor activity and benchmark performance to stay ahead.

You'll Excel in This Role If You:

  • Have extensive knowledge of Braze's advanced features, including Liquid logic.
  • Stay up-to-date with new Braze features and their benefits for the business.
  • Have at least 3-4 years' experience in a similar CRM or marketing automation role.
  • Can translate technical ideas for non-technical audiences with ease.
  • Have an analytical mindset and enjoy making data-backed optimisations.

What We Offer:

  • A competitive salary range of $120,000 - $180,000 per annum, depending on experience.
  • A flexible hybrid model with 3 days in the Melbourne or Sydney CBD office.
  • 25 days of annual leave, plus additional paid time off for holidays and special events.
  • A $800 WFH setup allowance to support your remote work needs.
  • Onsite extras like free breakfasts, weekly massages, Thursday bar nights, and more.
  • Growth opportunities with access to a development budget for conferences, events, and courses.
  • Family support with generous parental leave (26 weeks paid) and a flexible return-to-work policy.


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