Braze Marketing Expert for Customer Journey Optimization

1 week ago


Melbourne, Victoria, Australia Bluefin Resources Full time

About the Role:

We are seeking an experienced Braze marketing expert to join our team at Bluefin Resources in Melbourne or Sydney. As a key player in customer journey optimization, you will be responsible for maximizing the potential of our recent Braze migration.

Our company values a workplace culture that prioritizes career development and diversity. In 2023, we were recognized as one of LinkedIn's Top 25 Companies and Top 10 Workplaces for Women.

You will play a crucial role in using our new Braze platform to create impactful customer journeys and campaign capabilities. Working closely with technical and commercial teams, you will bridge innovative ideas with strategic business goals.

Key Responsibilities:

  • Campaign Management: Lead new use cases from planning to testing and rollout, collaborating with delivery and audience teams.
  • Data-Driven Strategy: Dive deep into data to build and optimize customer journeys that drive real results.
  • Stakeholder Collaboration: Work with cross-functional teams to ensure our campaigns meet commercial goals and communicate technical ideas effectively.
  • Process Improvement: Develop streamlined processes and documentation to maintain efficiency.
  • Competitor Analysis: Track competitor activity and benchmark performance to stay ahead.

You will excel in this role if you:

  • Are a seasoned Braze expert familiar with its advanced features like Liquid logic.
  • You remain proactive in staying updated with new Braze features and their business benefits.
  • Ideal candidates have at least 3-4 years' experience in a similar CRM or marketing automation role.
  • You can translate technical concepts into understandable language for non-technical audiences.
  • You possess an analytical mindset and enjoy making data-driven optimizations.

The ideal candidate will be based in Melbourne or Sydney and work in a flexible hybrid model. We offer a competitive salary, generous annual leave, and various perks including WFH setup allowance, free breakfasts, weekly massages, and more. Growth opportunities are also available through access to a development budget. Our parental leave policy is generous, offering 26 weeks paid leave and a flexible return-to-work policy.



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