Marketing Automation Strategist for Customer Engagement
5 days ago
About the Company
Bluefin Resources is a dynamic and innovative company that prioritizes customer journeys and business growth.
Job Description
We are seeking a skilled Marketing Automation Strategist to join our team and leverage their expertise in Braze to drive impactful customer engagement campaigns.
Main Responsibilities:
- Campaign Management: Lead the planning, testing, and rollout of new use cases in collaboration with delivery and audience teams.
- Data-Driven Strategy: Analyse data to build and optimise customer journeys that deliver tangible results.
- Stakeholder Collaboration: Work with cross-functional teams to ensure campaign alignment with commercial goals and communicate technical ideas effectively.
- Process Improvement: Develop streamlined processes and documentation to maintain efficiency.
- Competitor Analysis: Track competitor activity and benchmark performance to stay ahead.
Requirements
- Braze expert with advanced feature knowledge, including Liquid logic.
- Proactive approach to staying up-to-date with new Braze features and their benefits.
- A minimum of 3-4 years' experience in a similar CRM or marketing automation role.
- Ability to translate technical concepts into non-technical language.
- Analytical mindset with a focus on data-driven decision making.
Benefits
- Flexible hybrid work model with 3 days in the Melbourne or Sydney CBD office.
- Permanent contract with the possibility of starting ASAP.
- Competitive salary ($120,000 - $150,000 per annum), negotiable upon shortlisting.
- Generous leave package, including 25 days of annual leave and $800 WFH setup allowance.
- Ongoing professional development opportunities, including access to a development budget.
- Family-friendly policies, including generous parental leave and flexible return-to-work arrangements.
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