Marketing Automation Strategist for Customer Engagement

5 days ago


Melbourne, Victoria, Australia Bluefin Resources Full time

About the Company

Bluefin Resources is a dynamic and innovative company that prioritizes customer journeys and business growth.

Job Description

We are seeking a skilled Marketing Automation Strategist to join our team and leverage their expertise in Braze to drive impactful customer engagement campaigns.

Main Responsibilities:

  • Campaign Management: Lead the planning, testing, and rollout of new use cases in collaboration with delivery and audience teams.
  • Data-Driven Strategy: Analyse data to build and optimise customer journeys that deliver tangible results.
  • Stakeholder Collaboration: Work with cross-functional teams to ensure campaign alignment with commercial goals and communicate technical ideas effectively.
  • Process Improvement: Develop streamlined processes and documentation to maintain efficiency.
  • Competitor Analysis: Track competitor activity and benchmark performance to stay ahead.

Requirements

  • Braze expert with advanced feature knowledge, including Liquid logic.
  • Proactive approach to staying up-to-date with new Braze features and their benefits.
  • A minimum of 3-4 years' experience in a similar CRM or marketing automation role.
  • Ability to translate technical concepts into non-technical language.
  • Analytical mindset with a focus on data-driven decision making.

Benefits

  • Flexible hybrid work model with 3 days in the Melbourne or Sydney CBD office.
  • Permanent contract with the possibility of starting ASAP.
  • Competitive salary ($120,000 - $150,000 per annum), negotiable upon shortlisting.
  • Generous leave package, including 25 days of annual leave and $800 WFH setup allowance.
  • Ongoing professional development opportunities, including access to a development budget.
  • Family-friendly policies, including generous parental leave and flexible return-to-work arrangements.


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