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CRM & Loyalty Marketing Executive

3 months ago


South Melbourne, Australia frank green Full time

About frank green

frank green isn’t a person, it’s a philosophy. We are frank about living green.

Our purpose is to stop single-use plastics. So, we create beautifully designed, functional, and innovative sustainable products that fit into your life, that you love to use and reuse, over and over again. Because we want to give people around the world the power and desire to make easy, sustainable change.

Your New Role

As the CRM & Loyalty Marketing Executive you will play a crucial role in shaping our customer relationship and loyalty strategies. Working between frank green House (South Melbourne) and frank green Operations (Dandenong South), you will be at the heart of planning, executing, and reporting on our CRM activities and loyalty program development. Your expertise will ensure our strategies are seamlessly integrated across all customer touchpoints, driving customer retention and brand loyalty.

You will collaborate closely with the wider Marketing, Creative, and eCommerce teams to develop and manage targeted workflows and programs within our CRM and loyalty platforms. Your ability to accurately manage data and leverage insights will be key to building strong customer relationships and fostering a loyal community around the frank green brand. Regular performance reporting and post-campaign analysis will be part of your routine, helping us continuously improve and innovate.

Your Day to Day

  • Plan, schedule, and project manage marketing campaigns diligently.
  • Create and manage revenue-generating workflows within our CRM and Loyalty platforms.
  • Develop and implement strategies for our loyalty program to incentivise and reward customers.
  • Maintain CRM and Loyalty data accuracy, ensuring data is clean and up-to-date.
  • Utilise data-driven insights to enhance customer retention and brand advocacy.
  • Analyse customer data to identify trends, behaviours, and opportunities.
  • Provide weekly performance reports and detailed post-campaign analysis for the Leadership Team.
  • Conduct ongoing WIPs (Work In Progress meetings) internally and with partners.

What You Need

  • 2+ years' experience working in CRM, preferably using Klaviyo.
  • Loyalty experience is favourable but not required.
  • Analytical decision-maker, able to solve complex problems using data.
  • Excellent stakeholder management and communication skills.
  • Understanding of data privacy regulations and best practices.
  • Knowledge of marketing principles and campaign management.
  • Strong interpersonal skills with the ability to build and maintain relationships.

The Perks

  • Dog friendly offices.
  • Staff discount on frank green products.
  • Personal learning & development budget.
  • A real opportunity to have an impact on a global brand.
  • Celebration birthday day off as paid leave.
  • Plenty of autonomy and opportunity to grow.
  • Generous parental leave.
  • Hybrid work environment.
  • Fun and inclusive staff events and celebrations.

Our Culture:

At frank green, we strongly believe in diversity and inclusion, and we make sure that our people feel welcome and our culture incorporates everyone's perspectives and experience.

We're creative, pragmatic and driven by the pursuit of “anything is possible”, but there's enjoyment in every meeting because we thoroughly enjoy the work we do and the impact it has. We're constantly growing, learning, adapting, and trying new things.

To Apply

This role is for someone who thrives in a fast-paced, entrepreneurial environment, where every day brings new challenges and opportunities. If this sounds like you, hit APPLY NOW and we'll be in touch.