Product Marketing Strategies Manager
1 week ago
About the Role
Culture Amp is looking for a Senior Product Marketing Manager to drive the company's go-to-market (GTM) strategy for core product portfolios. This is a challenging opportunity for an ambitious marketer to make a significant impact.
Key Responsibilities
- Develop and execute GTM strategies across product portfolios to increase awareness, activation, adoption, retention, and expansion.
- Influence and rally teams to bring world-class products to market.
- Own the targeting strategy for product portfolios, including identifying best-fit users and developing ICP/buyer personas.
- Own the positioning and messaging for product portfolios and enable teams to use this positioning across the product and marketing funnel.
- Craft a compelling narrative to drive awareness and demand among the user base.
- Partner with product and marketing teams to ensure continued adoption and engagement of the product base via onboarding and retention initiatives.
- Source and analyze market and competitive insights to inform customer-facing teams.
Requirements
- 6+ years of product marketing experience.
- Exceptional communication skills.
- Ability to build strong cross-functional relationships.
- Strong experience running complex cross-functional GTM launches.
- Ability to understand the market, competitors, and core customer audience.
Culture Amp is a fast-growing workplace that values diversity, equity, and inclusion. We offer a competitive compensation package, employee share options, and a range of benefits to support our employees' personal and professional growth.
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