Marketing Strategist

3 months ago

Melbourne, Australia Catch Full time

**Who is Catch?**

Our vision is to be Australia’s most loved online destination for families. There's still a lot of work ahead of us, so we’re always on the lookout for creative, resourceful, and resilient people that can quickly learn new skills and adapt on the fly.

**Your Role**

As a Marketing Strategist (CRM) at Catch, you will work across the broader Marketing and Customer Loyalty teams to help develop customer communication plans and execute across eDM, push and SMS.

You will be responsible for having a deep understanding of our customers needs and be able to translate that into customer led x-channel campaigns and programs.

**What you’ll be doing**
- Work alongside the Senior CRM manager to define communication plans across channels
- Ensure a customer-led approach is adopted for all communication plans
- Define requirements for all customer communications including objectives, audience and content
- Manage the CRM event calendar
- Critical part of the process to ensure that all customer communications are executed to plan
- Responsible for briefing in and supporting CRM execs
- Recommend most suitable channels to help maximise reach and effectiveness
- Help test and QA campaigns where relevant
- Work with campaign analysts to develop deep understanding of campaign performance at a customer level
- Help define and build out experiments and A/B tests to consistently optimise existing campaigns
- Ensure that customer communications are driving key business objectives
- Work with key stakeholders to understand key business needs and help translate into briefs for execution
- Present back key campaign learnings to help inform future decision making

**The skills you'll have**
- At least 3 years' experience executing customer campaigns across direct communications channels
- Retail experience preferred
- Experience in helping to deliver customer-led, personalised communications
- Experience working in a CRM function
- Outstanding verbal and written communication skills
- Willing to challenge the status quo and champion continuous improvement
- Understanding of how to create and deliver a premium customer experience in a retail environment
- Ability to help execute complex customer campaigns across multiple channels
- Strong knowledge of best CRM practices and compliance
- Ability to deal with ambiguity and translate into clearly defined plans

**Why join the Catch team?**

There’s never been a more exciting time to join the Catch Team

Its a fun, challenging and uniquely different place to work and on top of that we offer a range of benefits including:

- Flexibility that works for you. This allows our teams to navigate work life and home life on their terms
- Extended Parental Leave - 16 weeks for Primary Carers
- Convenient Melbourne office location, which is just across from Southern Cross Station
- Modern and Open office space with ample onsite kitchen facilities, break out areas and access to lite breakfast (toast, cereal, fruit).
- End of trip facilities with all the amenities like hair dryers and towel service as well as bike storage
- To enable our team members to give back to our communities, we offer paid volunteer leave
- Subscription to our OnePass loyalty program, so you can enjoy free delivery as you shop on Catch
- A 5% discount when you shop at Kmart, Target, Bunnings and Officeworks

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