Loyalty Analyst

4 days ago

Melbourne, Victoria, Australia The Just Group Full time

**Job no**: 793810
**Work type**: Full time
**Location**: Melbourne - Central
**Categories**: Marketing

About the Just Group

The Just Group is an established, progressive and growing multinational organisation with seven iconic retail brands - Peter Alexander, Just Jeans, Jay Jays, Smiggle, Portmans, Dotti and Jacqui E. Currently over 1000 stores across Australia, New Zealand, Singapore, Malaysia, Hong Kong and the United Kingdom.

About the Role

As the Loyalty Analyst you will transform data into actionable insights to drive impactful customer experiences to enhance our Loyalty Program.

Reporting into the Group Analytics Manager, you will support the Digital team efforts to grow and engage our Loyalty customer base, by tracking key performance indicators, analysing campaign effectiveness, and working closely with internal brand teams to guide data-informed strategies.

Responsibilities will include but not be limited to:

- Analyse customer behaviour, purchasing patterns and Loyalty proposition effectiveness, and deliver actionable insights to brand teams
- Build customer profiles and segmentation models for activation and targeting across digital channels
- Present audience insights on Loyalty member cohorts, such as cross-brand and cross-channel customers
- Deliver post campaign reporting that models the incremental sales and GP improvement achieved by Loyalty promotional activity
- Create and maintain dashboards and reports that provide stakeholders with insight on Loyalty program and database performance to inform the planning of Loyalty marketing activity
- Identify and present successes, challenges, and opportunities for future Loyalty improvement
- Advance our Reporting and Analytics capabilities through further development of our customer data infrastructure
- Leverage customer insights and analytics to identify opportunities to enhance the customer experience, drive loyalty and unlock opportunities

About You
- 2 + years of experience in a Loyalty or CRM-focused role, ideally within the retail or consumer goods industry
- You will have previous experience using SQL, advanced Excel and Data Visualisation
- Tertiary qualifications along with sound analytical competency and business acumen
- Excellent communication and stakeholder management skills, with the ability to translate complex data into actionable insights
- Self-motivated, with ability to take ownership and own outcomes
- High level of accuracy and attention to detail
- Have a highly organised mindset with the ability to assess the urgency of work allocated to you by various stakeholders
- Proficient in customer data analysis, segmentation and campaign optimisation

Perks
- Generous staff discount and access to our sample sales
- Central office location based on St Kilda Rd, with direct access to the picturesque Fawkner Park
- Work closely within a high performing, supportive and collaborative environment
- Engage in continuous learning and development programs to enhance your skills and foster personal and professional growth
- Coffee lover? Indulge in daily subsidized coffee and food options at our onsite café

**Advertised**: 06 Jan 2025 AUS Eastern Daylight Time
**Applications close**:

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