Senior Loyalty Marketing Analyst

4 weeks ago

Melbourne, Victoria, Australia Traveloka Full time

Join to apply for the Senior Loyalty Marketing Analyst role at Traveloka

6 days ago Be among the first 25 applicants

Join to apply for the Senior Loyalty Marketing Analyst role at Traveloka

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It's fun to work in a company where people truly BELIEVE in what they're doing

Job Description

  • Design, implement and optimize customer loyalty program to enhance customer retention, drive repeat business, and increase customer lifetime value
  • Monitor and optimize loyalty programs to meet customer needs and maximize customer engagement
  • Develop strategies to retain customers and reduce churn through personalized offers and communications
  • Optimize program performance by analyzing participation, redemption rate, customer lifetime value, and engagement data
  • Develop lifecycle marketing strategies to nurture customers at every stage of their journey
  • Collaborate with CRM and Performance Marketing team to plan loyalty-focused marketing campaigns across multiple channels (Push notifications, email, in-app, etc.)
  • Drive platform retention, loyalty, engagement, and usage metrics (e.g. DAU/MAU, purchases)

Requirements
  • Minimum 3 years of experience in CRM, growth marketing, or customer analytics roles
  • Strong understanding of loyalty program design and customer lifecycle marketing
  • Strong analytical skills, with expertise in data-driven decision-making, customer segmentation, and predictive modeling
  • Excellent communication and presentation skills, with the ability to influence stakeholders at all levels of the organization.
  • Excellent project management and communication skills
  • Demonstrates a strong sense of ownership, responsibility, and commitment
  • Passionate about delivering exceptional customer experiences and fostering long-term loyalty

If you like wild growth and working with happy, enthusiastic over-achievers, you'll enjoy your career with usSeniority level
  • Seniority levelMid-Senior level
Employment type
  • Employment typeFull-time
Job function
  • Job functionMarketing and Sales
  • IndustriesSoftware Development

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