eCommerce & CRM Specialist - Platypus

Since 1998 here at 
Platypus Shoes
 we have made it our business to deck out every single person who walks through our doors with the freshest footwear from all the biggest brands. But we reckon life goes beyond shoes. We believe it's what you do in them that truly counts. So stay out late. Wake up early. Walk there, run back. Stand tall and be a champion in a crowd of Naysayers. We're for the ones that dance harder, sing louder and don't care what anyone else thinks. This is your story. Play Life Loud. 

Platypus Shoes
 is a part of the Accent Group which is Australia and New Zealand's largest footwear group with over 900+ stores, 34 brands and 30+ online platforms including;Glue Store, Platypus, Skechers, Hype DC, Vans, Dr. Martens, Subtype, The Athletes Foot, CAT, Merrell, Timberland, Stylerunner, Hoka, UGG, Saucony, Sports Direct & Nude Lucy

Platypus Shoes is looking for an energetic and detail-oriented eCommerce & CRM Specialist to join our dynamic Digital team. This role is pivotal in managing our trade emails end-to-end, driving our CRM & SEO strategy, enhancing customer experience, and executing impactful digital campaigns.

About the Role:
As our eCommerce & CRM Specialist, your primary focus will be owning and optimizing our email marketing strategy, including the creation, management, and performance analysis of our trade emails. You'll collaborate closely with CRM, marketing, technology, and analytics teams to ensure seamless customer engagement and loyalty. You'll also play a key role in optimizing our website content and SEO performance to grow online sales and ensure a best-in-class customer journey.

Email Marketing & Campaign Management:

• Create, schedule, and manage trade emails aligned with key promotions and product launches.
• Plan and execute A/B tests to optimize email performance and content.
• Collaborate with the marketing team to plan and seamlessly bring campaigns online and through email marketing.

Digital & Content Strategy:

• Implement a digital and content marketing plan to drive increased engagement and conversion rates.
• Project manage online campaigns and promotional activities, including briefing in assets, building EDMs, and tracking key dates for on-time delivery.
• Support marketing campaigns, product launches, and retail activities with regular and relevant content updates.
• Create and oversee ARLs (Asset Request Lists) for campaigns.

CRM & Loyalty:

• Develop and implement customer-led strategies in conjunction with Brand Marketing, eCommerce, Digital Marketing, Technology, and Data Insights teams.
• Support CRM Manager in CRM and loyalty marketing initiatives, including email marketing campaigns, to build and retain customer relationships. As well as growing the subscriber database through tactical acquisition campaigns.

Analytics & Reporting:

• Analyse and report on the ROI of campaign outcomes.
• Conduct post-campaign reporting with actionable insights.
• Track and analyze key metrics to refine future strategies.

SEO & Growth Opportunities:

• Drive SEO through blogs and optimized product descriptions.
• Explore and pursue affiliate marketing opportunities with digital marketing team.

Skills & Qualifications:

• 2–3 years of ecommerce or CRM experience, ideally in fashion or retail.
• Experience with email marketing tools and CRM systems.
• Basic understanding of SEO, content strategy, and analytics.
• Strong attention to detail and organizational skills.
• Ability to work in a fast-paced, high-pressure environment.

Why Join Platypus Shoes?
 Become part of a passionate, customer-focused team dedicated to delivering exceptional online experiences. If you're driven by creativity, analytics, and continuous improvement, we'd love to hear from you

At Accent Group Limited we are committed to creating an inclusive workplace that promotes and values diversity and inclusion. We believe in the diversity of our people across age, gender, identity, race, sexual orientation, ethnicity, physical and mental ability. We strive on creating an equal employment environment where everyone from any background can be themselves. The Accent Group acknowledges, and pays respect, to the Traditional Owners and ongoing custodians of the land. The Aboriginal and Torres Strait Islander and Maori people.