CRO Developer

Join one of Australia and New Zealand's most customer centric retail groups - Accent Group. With a portfolio of over 900 stores, 34 iconic brands (including HOKA, Skechers, Dr. Martens, Platypus, Hype DC, Stylerunner, Nude Lucy, The Athletes Foot, Sports Direct, Glue Store and Vans), and 30+ online platforms, we're not just selling shoes - we're shaping the future of retail.  At Accent Group, we're driven by innovation, passionate about people, and serious about creating standout career opportunities. Whether you're starting your retail journey or looking to grow into leadership, you'll be part of a culture that values individuality, rewards performance, and empowers you to make your mark (in your kicks of course)

Reporting to the Head of Marketing Technology, you'll join a collaborative Martech team responsible for delivering personalised and high-converting digital experiences across Accent Group's retail brands, including The Athlete's Foot, Platypus Shoes, Hype DC, Skechers, and more.

As a CRO Developer, you'll focus on implementing and testing on-site personalisation and experimentation initiatives. Working closely with our external CRO development agency, UX designers, and digital teams, you'll translate Figma prototypes into engaging, performant web experiences using HTML, CSS, and JavaScript.

You'll work across enterprise ecommerce platforms (Magento, Shopify, and others) to prototype, test, and deploy dynamic site experiences that enhance conversion and engagement at scale. Beyond execution, you'll play a key role in CRO ideation sessions, helping shape hypotheses, advising on technical feasibility, and guiding stakeholders toward the most impactful solutions.

Key Responsibilities
Web Personalisation & Experimentation

• Build personalised web experiences and A/B tests using Adobe Target and Bloomreach.
• Develop custom front-end logic and components in HTML, JavaScript, and CSS.
• Implement dynamic content and audience-based experiences that integrate with analytics and consent frameworks.
• Partner with digital teams to design and execute experiments, ensuring sound methodology and measurable impact.
• Support QA and troubleshooting for experiments and personalisation logic.

Ideation & Collaboration

• Participate in CRO ideation and discovery sessions with brand, digital, and UX teams.
• Provide technical feasibility guidance on proposed ideas and concepts, ensuring they can be executed efficiently across platforms.
• Collaborate with designers to refine Figma prototypes into realistic, high-performing experiences.
• Advocate for testable, scalable solutions that balance creativity with performance and maintainability.

Continuous Improvement

• Identify ways to streamline testing, QA, and deployment processes.
• Stay current with new
  CRO and front-end technologies
  .
• Contribute to shared documentation, templates, and reusable code libraries.
• Ensure compliance with
  accessibility, privacy, and consent
  standards.

Skills & Experience
Must-Have

• Strong front-end development skills in
  HTML5, CSS3, and JavaScript (ES6+)
  .
• Proven experience building and deploying
  A/B or multivariate tests
  using tools like
  Adobe Target
  ,
  Bloomreach
  , or
  Optimizely
  .
• Ability to
  translate Figma designs
  and UX prototypes into responsive, production-ready web experiences.
• Solid understanding of
  CRO methodology
  , including experiment design, hypothesis building, and result interpretation.
• Experience developing within
  ecommerce environments
  (Magento, Shopify, or similar).
• Familiarity with
  tag management
  systems (GTM, Tealium) and
  data layers
  .
• Awareness of
  web performance optimisation
  ,
  accessibility
  , and
  SEO best practices
  .
• Strong collaboration skills — able to work effectively with marketing, UX, and ecommerce engineering teams.
• 3–5 years of hands-on experience in
  front-end, CRO, or personalisation development
  within retail or digital marketing environments.

Advantageous

• Exposure to
  analytics and visualisation tools
  (GA4, Adobe Analytics, QlikSense, Tableau).
• Familiarity with
  React
  ,
  Vue
  , or other modern front-end frameworks for prototyping or component builds.
• Understanding of
  data-driven segmentation
  and
  marketing automation
  workflows.
• Experience contributing to or maintaining a
  shared front-end component library
  .
• Knowledge of
  privacy, consent, and data governance
  frameworks in marketing activation.
• Awareness of
  server-side testing frameworks
  and
  API-driven personalisation
  approaches.
• Bachelor's degree in Computer Science, Digital Marketing, or a related field (or equivalent experience).

What Success Looks Like

• Contribute to digital growth across some of Australia and New Zealand's most iconic retail brands.
• Work with a modern Martech and ecommerce stack including Amperity, Bloomreach, Adobe Target, Fullstory, and more.
• Gain experience in experimentation and personalisation at scale, supported by experienced partners and specialists.
• Be part of a collaborative, innovation-focused Martech team where your work directly impacts millions of customers.

At Accent Group Limited we are committed to creating an inclusive workplace that promotes and values diversity and inclusion. We believe in the diversity of our people across age, gender, identity, race, sexual orientation, ethnicity, physical and mental ability. We strive on creating an equal employment environment where everyone from any background can be themselves. The Accent Group acknowledges, and pays respect, to the Traditional Owners and ongoing custodians of the land. The Aboriginal and Torres Strait Islander and Maori people.