Digital Marketing Specialist

About Swatch
Colourful, happy, loud, shrill and forever re-interpreted in different ways. Since the "second watch" was born in March 1983, hundreds of millions have been sold. In a very short space of time Swatch has become one of the most famous brands in the world – and all the while remaining true to itself. On average, a new Swatch design is created once every one-and-a-half days Swatch watches are a popular canvas for artists working in a great range of styles, and arguably the world's largest art gallery on the wrist.

Since the release of OMEGA x Swatch Moonswatch collaboration in March 2022, it was labelled by The New York Times as "the watch industry's defining moment of 2022" and the phenomenal September 2023 release of the Blancpain x Swatch Bioceramic Scuba Fifty Fathoms has seen the brand create global headlines and crowds of exciting watch fans flooding stores around the globe.

The Role
Reporting to the Brand General Manager, the Digital Marketing Specialist develops and executes local digital marketing plans to enhance brand presence, drive engagement, and integrate campaigns across channels. Working closely with the Marketing Manager, this role supports brand strategy through innovative content, social media, influencer collaborations, and eCommerce campaigns that drive traffic to retail stores and the website. The ideal candidate is skilled in analysing performance metrics, managing digital activations, and staying ahead of digital trends to apply best practices that complement Swatch and Flik Flak marketing activities.

This tole is based five days on-site in our Richmond head office with some interstate travel as per business requirements.

Key Responsibilities

• Support the Marketing Manager in developing and executing annual digital PR and media strategies
• Design and implement local digital marketing plans that align with global brand objectives and budget
• Create and manage engaging social media content across platforms (Instagram, Facebook, TikTok, etc.) to build brand awareness and drive engagement
• Monitor social trends, analyse performance metrics, and optimise strategies for continuous improvement
• Source and collaborate with influencers and brand ambassadors to expand digital reach
• Manage SEO and SEM initiatives to maximise online visibility and traffic
• Coordinate and optimise digital campaigns, PR activities, and eCommerce activations
• Maintain and update eCommerce website content, ensuring consistency with brand guidelines and optimal user experience across all devices
• Identify and implement opportunities for website enhancements and improved usability
• Support CRM initiatives, newsletters, and omni-channel strategies to increase customer engagement and loyalty
• Assist in the digital promotion of events and product launches, ensuring strong online presence and alignment with objectives
• Report on campaign results, prepare presentations, and maintain regular communication with Brand HQ on digital activities

Skills And Experience

• Tertiary qualifications in Marketing / PR / Communications
• Minimum 3+ years digital marketing experience in the consumer goods industry (retail and wholesale)
• Strong knowledge of social media platforms, content creation, and digital analytics
• Understanding of SEO, Meta Business Suite, Google Analytics, and digital advertising
• Knowledge of the latest digital media trends and insights
• Excellent computer literacy skills; Word, Excel, Outlook
• Experience working with Illustrator/Photoshop highly regarded
• Excellent organisational skills / project management / attention to detail
• Excellent oral and written communication skills
• Creativity and ideas generation to maximise marketing initiatives
• Technologically savvy
• Team player
• Energy, passion drive and enthusiasm

How To Apply
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Job Location:
Level 3, 40 River Boulevard, 3121 Richmond, Australia (Victoria)

Company Address:
The Swatch Group (Australia) PTY. LTD. 40 River Boulevard Level 3 Richmond, Victoria 3121 Australia