eCommerce Specialist

Join one of Australia and New Zealand's most customer centric retail groups - Accent Group. With a portfolio of over 900 stores, 34 iconic brands (including HOKA, Skechers, Dr. Martens, Platypus, Hype DC, Stylerunner, Nude Lucy, The Athletes Foot, Sports Direct, Glue Store and Vans), and 30+ online platforms, we're not just selling shoes - we're shaping the future of retail.  At Accent Group, we're driven by innovation, passionate about people, and serious about creating standout career opportunities. Whether you're starting your retail journey or looking to grow into leadership, you'll be part of a culture that values individuality, rewards performance, and empowers you to make your mark (in your kicks of course)

About the Role:
As an eCommerce Specialist - Accent Brands, you'll own the technical and operational performance of multiple brand sites across Accent Group's portfolio. Supporting with new site builds and continued trade and ecommerce performance of our sites. This is a role for someone who thrives on solving problems, implementing digital best practice, and delivering measurable business impact. 

As eCommerce Specialist, you'll be part of a fast-paced, digitally led team responsible for delivering seamless online experiences across our growing portfolio, including Vans, Timberland, HOKA, UGG, Merrell, and Saucony and Lacoste is in early 2026. This role supports the day-to-day eComm operations of our brand websites, working closely with D2C team across multiple brands to ensure products, content, and campaigns are delivered on time and to a high standard. From uploading new collections to optimising product pages and briefing creative, you'll help bring the digital shopfront to life as our digital brand custodian.

This role suits someone with strong technical capabilities and a hands-on approach to driving site performance and user experience. 

Your key responsibilities will include:
Website Content & Product Management

• Maintain and optimise product listings across multiple brand websites, ensuring accuracy in pricing, imagery, descriptions, and categorisation to deliver an exceptional online experience.
• Lead the execution of seasonal product launches, campaigns, and new collections, aligning with brand, merchandising, and trading calendars.
• Monitor and maintain product availability, collaborating with Planning and Merchandise teams to ensure data accuracy, correct launch sequencing, and optimal stock visibility online.
• Develop and manage creative briefs for key trading and marketing initiatives, covering performance channels, CRM, and site activations, ensuring all touchpoints are consistent and conversion focused.
• Build and deploy high-performing content and product landing pages that support key campaigns, promotions, and seasonal launches with precision and timeliness.
• Oversee and support the eCommerce Coordinator, validating priorities and workflows to ensure all product data is enriched accurately, aligned to brand guidelines, and optimised for SEO and CX best practice.
• Brief internal and external stakeholders (agencies, SEO, SEM, and creative partners) to deliver site optimisations and content that drive measurable improvements in conversion and engagement.
• Audit, maintain, and continually optimise the site experience based on customer behaviour data, improving search performance, landing page UX, and navigation structure.
• Own and manage the product hierarchy and categorisation, ensuring logical site taxonomy, attribute tagging, and SEO alignment to maximise discoverability and user experience.

Campaign & Promotion Execution

• Assist in briefing and coordinating assets for online campaigns, homepage updates, and promotional banners.
• Set up & QA promotional offers, site banners, and campaign landing pages to ensure correct and timely execution.
• Collaborate internal Merchandise Teams to optimize stock levels, ensuring product availability aligns with sales forecasts and profit objectives – provide insights on previous events and product performance.
• Ensure that campaigns, pricing strategies, and promotions are implemented accurately and within established deadlines.
• Oversee the setup and removal of promotional content on the website, maintaining consistency and relevance.
• Align Online and In-Store Promotions: Coordinate with relevant teams to ensure that online promotions are synchronised with in-store activities, providing a cohesive customer experience.

CRO, CRM and UX/UI

• Conduct regular site audits to ensure a seamless customer experience, flagging any errors or opportunities for improvement, supporting our internal CX team inquiries in a timely manner
• Optimise product categorisation, search functionality, and navigation based on user behaviour and trading priorities.
• Lead and support A/B testing and UX improvement initiatives, partnering with key stakeholders to validate hypotheses and drive measurable conversion uplift.
• Leverage GA4 and other analytics tools to identify friction points and opportunities for optimisation, with a clear ability to prioritise initiatives based on effort vs. reward and predicted uplift.
• Participate in User Acceptance Testing (UAT) and development testing to ensure new features and releases meet functionality and performance standards.
• Continuously refine and optimise site tools to enhance tools such as review systems, sizing guides, and on-site search & merch.
• Familiarity with A/B testing frameworks, CRO methodologies, and predictive modelling within Customer Data Platforms (CDPs) is highly regarded.
• Demonstrated understanding of CRO best practices and the ability to execute experiments that deliver incremental revenue

Reporting & Performance Tracking

• Own weekly and monthly reporting across key eCommerce KPIs — including traffic, conversion, sales, and product performance — ensuring accuracy, consistency, and actionable insights.
• Develop and maintain performance dashboards (e.g. GA4, Looker Studio, Excel) to track trading metrics, identify anomalies, and surface emerging trends.
• Provide commentary and recommendations that inform trading decisions, promotional planning, and optimisation opportunities across brand sites.
• Conduct ad hoc analysis to support commercial initiatives, campaign reviews, and UX improvement projects, translating data into clear, outcome-focused insights.
• Monitor and interpret key website performance indicators, such as traffic sources, funnel performance, on-site search, and conversion behaviour — proactively recommending improvements to drive revenue and customer engagement.
• Partner cross-functionally with digital, marketing, and merchandising teams to ensure analytics, tagging, and reporting frameworks are accurate and aligned to business goal

Technical competencies required:

• eCommerce Platforms: Shopify, Magento, or Salesforce Commerce Cloud – super user experience required ins ecommerce platforms
• Analytics: GA4, Looker Studio, Hotjar, or equivalent,
• CRM: Kalviyo or equivalent platform experience in flows and campaign management
• CRO: Understanding of AB testing methodologies to deliver incremental sales improvements
• Basic understanding of HTML/CSS and API integrations
• Proficient in Excel, PowerPoint, Outlook, and Word, with strong analytical and reporting skills

**To succeed

in this role, you will need to have the following:**

• 3–5 years' eCommerce experience in retail or digital brand management
• Hands-on experience with leading platforms (Shopify Plus, Salesforce Commerce Cloud, Magento) and integrated marketing/analytics tools (GA4, Tag Manager, Data Studio, Bloomreach, Looker studio, Klaviyo or equivalent, etc.)
• Strong organisational and project coordination skills, with the ability to manage multiple deadlines and stakeholders.
• Detail-oriented with a passion for digital accuracy, product presentation, and content quality.
• Knowledge of HTML/CSS, SEO fundamentals, and site tagging best practices, QA/UAT processes, debugging, and CMS automation.
• Familiarity with eCommerce platforms (e.g., Shopify, Salesforce Commerce Cloud, Magento) and content management systems.
• Confident communicator, able to collaborate across teams and clearly brief requirements to creative and technical stakeholders.
• Proficient in Excel, PowerPoint, Outlook, and Word, with strong analytical and reporting skills.
• Troubleshoot technical issues and liaise with internal dev teams or vendors to ensure uptime, speed, and data accuracy
• Proactive, solutions-focused, and comfortable working in a fast-paced, multi-brand environment.

At Accent Group Limited we are committed to creating an inclusive workplace that promotes and values diversity and inclusion. We believe in the diversity of our people across age, gender, identity, race, sexual orientation, ethnicity, physical and mental ability. We strive on creating an equal employment environment where everyone from any background can be themselves. The Accent Group acknowledges, and pays respect, to the Traditional Owners and ongoing custodians of the land. The Aboriginal and Torres Strait Islander and Maori people.