Marketing Manager

2 days ago

North Altona, Victoria, Australia The Cupcake Queens Full time $80,000 - $120,000 per year

Who We Are:

At The Cupcake Queens, we're not just in the business of cupcakes—we're in the business of creating joy. Since opening our very first store in 2010, we've grown into one of Melbourne's most loved local brands, with eight bustling locations including Chadstone, Highpoint, and our iconic Hardware Lane store.

We are renowned for delivering not only delicious cupcakes but also an unforgettable customer experience. Quality, creativity, and heartfelt service sit at the heart of everything we do. Now, as we look ahead to 2026 and beyond, we're entering an exciting new chapter of growth and that's where you come in.

The Opportunity:

We're thrilled to announce a newly created role: Marketing Manager. This is a rare opportunity to shape the future of one of Melbourne's most loved brands. Based full-time (38 hours) at our Altona North Head Office and Bakery, you will play a pivotal role in leading our marketing strategy and bringing big ideas to life.

In this role, you will take ownership of campaigns across digital, retail, and delivery channels, driving brand awareness, customer engagement, and sales growth. You will have the freedom to bring creativity and innovation to the table while also leveraging data and insights to make an impact. If you are passionate about food, branding, and digital innovation and love seeing your ideas come to life, this is the role for you.

Key Responsibilities

  • Design and deliver a forward-thinking marketing strategy to grow awareness and sales across all channels.
  • Analyse customer behaviour, campaign results, and market trends to identify opportunities.
  • Manage and optimise marketing budgets to ensure maximum impact.
  • Collaborate with Bakery and Operations teams to lead New Product Development.
  • Bring seasonal launches and promotional campaigns to life, from creative concept through to execution.
  • Manage our loyalty program and develop innovative customer retention strategies.
  • Keep our website fresh, engaging, and aligned with our marketing calendar.
  • Oversee social media, email marketing, and content creation with innovation and consistency.
  • Champion our brand identity across every touchpoint.
  • Manage relationships with partners, charities, and sponsorship opportunities.

About You

  • Bachelor's degree or higher in Business or Marketing.
  • 5+ years of marketing experience, ideally in food retail or FMCG.
  • A strong grasp of digital marketing, social media, and content strategy.
  • A creative mind paired with strong project management skills.
  • Data-driven approach with experience in campaign analysis and reporting.
  • Passionate about food, branding, and delivering memorable customer experiences.
  • Familiarity with Meta Ads, Google Ads, Klaviyo, Canva, and Shopify.

Why Join Us?

  • Step into a newly created role with the chance to make your mark.
  • Work alongside a passionate, supportive team in a creative, fast-paced environment.
  • Be part of a brand that's growing and innovating for the future.
  • Enjoy sweet perks—including cupcakes, of course
  • Thrive in a culture that's supportive, fun, and proudly local.

Applications close Friday 10 October 2025 or earlier. Don't delay; this opportunity is rare and highly sought after

Important Note: All applicants MUST have full rights to work in Australia.

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