Marketing Manager

4 days ago

North Altona, Victoria, Australia The Cupcake Queens Full time $80,000 - $120,000 per year

Who We Are:

At The Cupcake Queens, we're not just in the business of cupcakes—we're in the business of creating joy. Since opening our very first store in 2010, we've grown into one of Melbourne's most loved local brands, with eight bustling locations including Chadstone, Highpoint, and our iconic Hardware Lane store.

We are renowned for delivering not only delicious cupcakes but also an unforgettable customer experience. Quality, creativity, and heartfelt service sit at the heart of everything we do. Now, as we look ahead to 2026 and beyond, we're entering an exciting new chapter of growth and that's where you come in.

The Opportunity:

We're thrilled to announce a newly created role: Marketing Manager. This is a rare opportunity to shape the future of one of Melbourne's most loved brands. Based full-time (38 hours) at our Altona North Head Office and Bakery, you will play a pivotal role in leading our marketing strategy and bringing big ideas to life.

In this role, you will take ownership of campaigns across digital, retail, and delivery channels, driving brand awareness, customer engagement, and sales growth. You will have the freedom to bring creativity and innovation to the table while also leveraging data and insights to make an impact. If you are passionate about food, branding, and digital innovation and love seeing your ideas come to life, this is the role for you.

Key Responsibilities

  • Design and deliver a forward-thinking marketing strategy to grow awareness and sales across all channels.
  • Analyse customer behaviour, campaign results, and market trends to identify opportunities.
  • Manage and optimise marketing budgets to ensure maximum impact.
  • Collaborate with Bakery and Operations teams to lead New Product Development.
  • Bring seasonal launches and promotional campaigns to life, from creative concept through to execution.
  • Manage our loyalty program and develop innovative customer retention strategies.
  • Keep our website fresh, engaging, and aligned with our marketing calendar.
  • Oversee social media, email marketing, and content creation with innovation and consistency.
  • Champion our brand identity across every touchpoint.
  • Manage relationships with partners, charities, and sponsorship opportunities.

About You

  • Bachelor's degree or higher in Business or Marketing.
  • 5+ years of marketing experience, ideally in food retail or FMCG.
  • A strong grasp of digital marketing, social media, and content strategy.
  • A creative mind paired with strong project management skills.
  • Data-driven approach with experience in campaign analysis and reporting.
  • Passionate about food, branding, and delivering memorable customer experiences.
  • Familiarity with Meta Ads, Google Ads, Klaviyo, Canva, and Shopify.

Why Join Us?

  • Step into a newly created role with the chance to make your mark.
  • Work alongside a passionate, supportive team in a creative, fast-paced environment.
  • Be part of a brand that's growing and innovating for the future.
  • Enjoy sweet perks—including cupcakes, of course
  • Thrive in a culture that's supportive, fun, and proudly local.

Applications close Friday 10 October 2025 or earlier. Don't delay; this opportunity is rare and highly sought after

Important Note: All applicants MUST have full rights to work in Australia.

  • Marketing Manager

    3 days ago

    Fitzroy North, Victoria, Australia Industry Beans Full time $90,000 - $120,000 per year

    About Industry BeansLaunched in 2013, Industry Beans is an award-winning specialty coffee roaster, café operator, wholesale and retail brand. From grassroots beginnings, Industry Beans has grown into a refined coffee brand operating across Melbourne, Sydney and Brisbane through hospitality, wholesale and direct to consumer channels.The Industry Beans Group...

  • Marketing and Memberships Manager

    1 week ago

    North Melbourne, Victoria, Australia Ausdance Victoria Full time

    The RoleWe are seeking a talented and dynamic individual to fill the role of Marketing and Memberships Manager. You will be responsible for leading the brand, marketing and membership strategies to build Ausdance Vic (AV)'s profile in education and advocacy for the dance sector. This is an opportunity for an all-rounder with strong strategic communication...

  • Sales & Admin All-Rounder

    2 weeks ago

    North Altona, Victoria, Australia Amega2000 Full time $60,000 - $90,000 per year

    About the Role:Join our growing wholesale furniture business in a hands-on role where you'll be the go-to contact for our customers, support operations, and contribute to sales and digital marketing efforts in a warehouse environment. If you're someone who enjoys variety and taking ownership, this role is for you. This is a full-time casual position with the...

  • Marketing Specialist

    6 days ago

    Clyde North, Victoria, Australia Holistic Care Buddy Full time $60,000 - $90,000 per year

    About the roleWe are seeking an enthusiastic and creative Marketing Specialist to join our fast-paced team at Holistic Care Buddy. In this full-time role based in Clyde North, VIC, you will be responsible for developing and implementing effective marketing strategies to drive brand awareness and customer engagement.What you'll be doingDeveloping and...

  • Marketing Specialist

    2 weeks ago

    Laverton North, Victoria, Australia Vodafone Business Centre West Full time $80,000 - $90,000 per year

    About UsAre you ready to make your mark in marketing? Join VBC GROUP, an industry-leading telecommunications company that delivers Mobile, Telephony, Network (Voice and Data), and Integration solutions to small and medium businesses across VIC, NSW, SA, WA, and QLD.As we continue to expand, we are seeking a motivated and dynamic Marketing Coordinator to join...

  • Marketing Lead

    4 days ago

    Fitzroy North, Victoria, Australia United Co. Full time $70,000 - $75,000 per year

    Marketing Lead (In-House)United Co. is a premium shared workspace in Melbourne. We offer flexible office spaces, coworking, virtual offices, meeting rooms and corporate venue hire to the local business community.Employee benefits includeBe part of a collaborative and supportive teamAccess to a world-class office environmentFree use of the workspace gym,...

  • Digital Marketing Specialist

    21 hours ago

    North Melbourne, Victoria, Australia Oolio Pty Limited Full time $80,000 - $120,000 per year

    At Oolio we believe that hospitality powers communities, and venues are where memories are made. We are committed to supporting the venues at the heart of these moments by being more than a tech partner and providing a genuine partnership that helps our customers thrive. As the home to Australia's leading POS brands, this role will focus on championing three...

  • Market Intelligence Specialist

    6 days ago

    Laverton North, Victoria, Australia JBS Australia Full time $76,515 - $85,000 per year

    This position is responsible for developing and implementing comprehensive market intelligence strategies for both domestic and export markets, ensuring accurate and timely insights to support strategic business decisions.Core ResponsibilitiesDevelop and actively manage and monitor market research programs to identify market trends, competitor activities,...

  • Performance Marketing Specialist

    23 hours ago

    Laverton North, Victoria, Australia Garden Street Gin Club Full time $90,000 - $120,000 per year

    Performance Marketing SpecialistAbout Garden StreetGarden Street Gin Club, Australia's largest and fastest-growing gin subscription company is seeking a dynamic marketer to join our expanding team.Garden Street Gin Club is passionate about curating beautiful in-home experiences for Australians, fostering a vibrant community of gin enthusiasts and has...

  • Machine operator- Night shift

    2 weeks ago

    North Altona, Victoria, Australia Evolve Scientific Full time $60,000 - $80,000 per year

    About the company/role:Plastic manufacturing companyMon-Fri Night shift 10:00pm-6:00amCasual on-going contract, full time hoursMust have Forklift licenseDuties, but not limited:Ensure all machinery is running smoothlyCleaning and re-assembly of production productAssisting with production plansQC of rejected productsOperate the...