Marketing and Memberships Manager
3 days ago
The Role
We are seeking a talented and dynamic individual to fill the role of Marketing and Memberships Manager. You will be responsible for leading the brand, marketing and membership strategies to build Ausdance Vic (AV)'s profile in education and advocacy for the dance sector. This is an opportunity for an all-rounder with strong strategic communication and engagement skills and an interest in creating a brighter future for the dance sector.
The role is part-time (22.5 hours per week flexible to your schedule), working predominately from home with regular days at our shared office and some offsite meetings and events. There is the opportunity to increase the hours over time.
About Ausdance Vic
Ausdance VIC is the peak body for dance in Victoria and Australia's leading dance-specialist Registered Training Organisation (RTO).
Whether it's innovative dance education projects, training opportunities, workforce and professional development, resource building or policy representation, we're here to support our members and are committed to nurturing and promoting the art of dance.
We represent the interests of a wide range of stakeholders, including independent dance artists and teachers, companies and ensembles, the education sector (including primary, secondary, and tertiary institutions and educational providers), dance studios, and the community.
Ausdance VIC RTO partners with secondary and tertiary schools and studios to deliver our highly-regarded accredited training programs across Australia.
Key Accountabilities
We are looking for someone who embodies our values, respects the strong base we have set and enjoys working as part of a small but highly competent team. The job would suit an all-rounder with strong strategic and problem-solving skills and hands-on delivery across communications channels.
Marketing
- Lead the development, implementation and evaluation of the overall brand and all marketing and communications strategies and plans in alignment with AV's strategic and marketing plans.
- Lead the creation and management of all external communication channels including website, newsletters, direct emails, social media and PR.
- Manage the timely development of all marketing and promotional materials and publications across all platforms
- Work with the AV team to support advocacy activities through communications campaigns and stakeholder engagement utilising research and analysis.
- Supervise Marketing and Memberships Coordinator (TBA)
- Ensure the AV team adheres to brand guidelines as the brand custodian
- Maintain and update website content and CRM to ensure it remains accurate, timely, and an informative platform for the sector.
- Write clear, engaging copy for email campaigns, website news items, and social media content to strengthen member communication and retention.
- Design and implement digital marketing campaigns to build awareness of organisational activities, drive ticket sales, increase membership engagement and retention, and support fundraising initiatives.
- Manage key suppliers for website, advertising, PR, communications etc. in line with organisational policies and guidelines.
- Ensure all marketing and communications materials are accessible and inclusive as per industry standards.
- Track campaign performance, optimise workflows, and prepare reports to inform future activity.
Memberships
- Conduct a review of the current membership model in line with contemporary sector and organisational needs to develop a revised memberships strategy.
- Plan and deliver communications campaigns to drive new and retain existing members.
- Maintain excellent member relationships. Responding promptly to membership needs and support.
- Manage membership administration, including maintaining accurate CRM records, responding promptly to enquiries, and championing member needs internally.
- Leverage insights gained from member relationships, supported by qualitative and quantitative data to be the internal advocate for members.
- Proactively seek partnerships to enhance members benefits.
General
· Take reasonable care of your own health and safety and that of others at all times
· Act in a manner that promotes diversity, equity and inclusion
Education and qualifications
- 3-5+ years experience in marketing, communications, business or a related discipline, or equivalent relevant experience
Knowledge and experience
- 3+ years experience working with cross departmental teams and/or diverse stakeholders
- Demonstrated ability to plan, create, schedule and publish engaging content and track performance and engagement
- Experience with membership programs, including CRM management
- Understanding of the dance, arts or entertainment industry (desirable)
- Proficiency with social media management tools, video editing tools and website content management platforms
- Knowledge of CRM and marketing automation platforms
- Strategy, problem-solving and critical thinking skills
- Ability to work as part of a team and independently
- Strong interpersonal and communication skills both written and verbal
Why Join Us
At Ausdance VIC you will be part of a small, hard-working team who are all passionate about the arts and entertainment industry. The role offers a great opportunity to immerse yourself in the world of dance and contribute fresh ideas in a supportive environment.
You'll get:
• Hybrid role working from home and various offsite locations
• Flexible working arrangements
• Professional development opportunities
Ausdance VIC proudly supports a safe work environment for people of all cultural backgrounds, abilities, ages, sexualities and gender identifications.
This role could be successfully fulfilled by a person who requires accessibility support due to its hybrid nature. If you are applying for this role and require any assistance, please email
If you identify as First Nations, Aboriginal, Indigenous or Torres Strait Islander and wish to view our Cultural Safety Plan and protocols prior to applying, please email
Employment Conditions
Initial contract to 31 December 2026 which can be extended, with a 3-month probation period. Part time (22.5 hours per week), salary $70 - 80k FTE pro rata equivalent per annum plus super (paid in addition to wages at the legislative levels). Salary level is dependent upon experience.
The position will receive the pro rata equivalent of four weeks annual leave and sick / personal leave, calculated upon 10 days' sick leave per year for a full-time position.
Standard office hours are between 9am-6pm, Monday to Friday but, given the nature of the role, out of hours work, including attendance at evening and weekend events, is required from time to time. Time-in-lieu will be offered in the event of this, negotiated with the Managing Director.
Commitment to Child Safety
Ausdance VIC is a child-safe organisation. A valid Working with Children Check and / or a Police Check will be required before commencing.
How To Apply
Please apply with a resume and 1 page cover letter addressing the selection criteria through Seek. If you require further information, please contact
Applications will close 5pm, 5 November 2025.
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