Marketing and Communications Co-Ordinator

Powershift Technologies a solutions-based temporary power provider, specialising in mobile battery systems for commercial, industrial and grid-based applications.

We are committed to being at the forefront of the energy transition, supporting industry on the path to Net Zero through providing innovative, cost-effective alternatives to traditional diesel-based offerings that can be implemented with immediate impact.

Our rental fleet of world-class mobile battery systems has the power to:

• Displace polluting diesel generators
• Support grid-constrained industries
• Dramatically reduce fuel consumption and CO2 emissions
• Operate noise free; and
• Drive significant efficiency and cost savings.

Our ethos is simple – with a small shift, we can effect big change.

Our vision is big – we want to disrupt the temporary power market and become global leaders in delivering best-in-class mobile battery solutions to commercial, industrial and utilities customers.

Powershift is a company driven by innovation and disruption – pushing the boundaries and finding smarter ways to solve existing challenges that will ultimately lead to better outcomes.

Bringing mobile battery technology into traditionally diesel-reliant industries requires a shift in how people think about power, and in particular, how they think about temporary power. The status quo to resolve temporary power needs is a diesel generator – our mission is to shift this thinking towards Powershift battery solutions. Central to this mission and Powershift's overarching growth objectives is establishing, growing and maintaining a healthy pipeline and customer base – which requires effective marketing and communications strategies.

The key purpose of the Marketing and Communications Co-Ordinator role is to develop and implement effective marketing and communications strategies that help to reach, educate and convert leads into customers, alongside building and strengthening brand awareness across key market segments.

To achieve this, the role at a summary level entails:

• Developing and implementing effective multi-channel marketing campaigns and coordinating activities across platforms
• Creating and managing content across both digital and traditional channels
• Managing digital channels including social media and website content
• Informing and supporting digital advertising strategy and activities
• Monitoring and analysing marketing activities and campaign performance and effectiveness

A detailed Position Description for this role can be requested through emailing

Essential Criteria

• Alignment with Powershift's vision and mission as defined in this PD, with a strong drive and motivation to support growth and scale
• At least 5+ years in a marketing and/or communications role
• Proven ability to create compelling written content that has clear purpose, structure, flow and CTA
• Proficiency with basic design tools such as Canva (external design agency is leveraged for more complex design)
• Highly organised, with excellent written, verbal and interpersonal communication skills
• Ability to work with a range of internal and external stakeholders at various levels and to co-ordinate activities and views to deliver an optimal outcome
• Creativity in approach and willingness to generate and workshop new ideas
• Strong attention to detail, with high proficiency in proofing and reviewing
• Ability to self-organise and time-manage independently
• Proactive and solution-focused
• Genuine desire to learn about Powershift's products and solutions to enable representation of the business
• Must hold an Australian drivers license.
• Must have the ability to travel both interstate and intrastate as required to support marketing activities

Preferred but not Essential Criteria

• Experience in a technology-focused business or in commercial-industrial sectors
• Experience with HubSpot CRM
• Experience creating and editing basic video content i.e. for socials, not high production
• Experience with WordPress for basic website updates