App Optimisation Manager

If you could create the best digital bank in Australia, what would it look like? And how would it make life easier for customers?  

We're wondering the same thing. 

We built it. We launched it. Now, we run 

We started with an idea: to disrupt the industry with a beautiful, brilliant banking solution designed specifically for small businesses and everyday Aussies. We added some curiosity and bravery. And we built a team of legends. 

We've now launched the Bank, but it isn't static. This is a journey that's only getting started. Everything will be shaped by our customers, as we use insights to guide what features and functions, we build next.  

This is your chance to help us build something people genuinely love. A bank that's with them, not above them. A tech-first banking experience built around their needs, to set a new standard in digital banking. Check it out:  
 
 

We need industry stirrer-uppers 

You know: non-conformers. Those who are compelled to do something different. Who care enough about the customer to ask the big questions no one else will. Who want to know what if. What if we tweaked this, or toggled that. You zig when everyone else zags, disagree without being disagreeable, and love the rush of starting something new.  

 
Specifically, an App Optimisation Manager not boxed in by job title  

The App Optimisation Manager will be pivotal in ensuring AMP Bank GO delivers a seamless, intuitive and continuously evolving mobile banking experience for our customers.  The role will lead the rapid identification, resolution and delivery of enhancements to the mobile App experience for customers, and collaborate closely with product and service owners to ensure every change is informed by real customer needs. 

Leveraging our range of customer communication channels, the role will also drive feature adoption, and promote customer self-service, enabling customers to get the most from their digital banking experience. This role will also work with product and service owners to identify, scope and deliver service communications to our customers. 

What matters 
 

• Demonstrated accountability for a continuous improvement roadmap for a digital product, ideally within a mobile-first, fintech / banking environment 
• Proven ability to implement, run and refine a continuous improvement framework / process for a customer facing digital /mobile product
• Expert in identifying and prioritising enhancements to a digital / mobile product (preferably using human centred design techniques) 
• Strong collaboration with cross-functional teams (Product, Technology, Legal, Compliance, Marketing, Customer Service) 
• Track record of driving the full cycle of continuous improvement initiatives, taking initiatives from identification, through scoping, design, build, approvals and to deployment and evaluation 
• Experience in setting up the appropriate tracking of small change initiatives, to demonstrate the impact on wider KPIs, and confidence in communicating key stakeholder update
• Use data and analytics tools (e.g., Firebase, Adobe Analytics, Powered BI) to uncover insights and inform decisions
• Hands-on experience leveraging customer communication platforms to drive feature adoption and self-service (AJO / Smart Comms would be preferable)
• Exposure to mobile release cycles and app store (iOS/Android) requirements would be useful
• Exposure to small business customer needs is desirable 

 Imagine the lovechild of a fintech startup and a big four 

Agile and hands on meets established and fully resourced. That's kind of who AMP Bank is. 

We've just built a whole new, digital business from the ground up. We freed ourselves from legacy systems and ways, to build a brand-new bank. Only we've done it with the backing of the award-winning tech that fuelled Starling Bank's success in the UK, and the financial muscle of AMP's 175-year heritage. 

But what we've built isn't static - it's living, evolving, and shaped by our customers. Every piece of feedback, every idea will push it forward, guiding what we build next to create something truly special. 

Take that. Add you. Shape who we become.  

Right now, we're taking the best of AMP's current culture, borrowing from successful neobank cultures and creating something entirely new. So, there are still a lot of unknowns.  

But you'll be part of the original squad, setting the tone for who we become.  

A lot of it will be trial and error and making mistakes, so you need to be comfortable with things not always going to plan. We are.  

And we're 110% in this together. So, you won't go it alone, but you will be called to muck in and play your part. This is no place to hide. We want your ideas to be heard and celebrated. It's about moving fast, working together and being transparent in everything we do.  

This is how we'll make AMP Bank happen. 

It's all of the fun, with none of the financial risk 

This is your greenlight to take a sledgehammer to traditional banking and build a meaningful digital business from scratch. One that's so simple, smart and savvy, people write songs about it. Only, instead of the sleepless nights and cashflow worries that come with the startup phase, you'll have the tools, money, team and salary of a fully-fledged business. It's all of the fun of a startup, with none of the personal risk. 

So, roll up your sleeves. There's work to be done.  

Sure, it's going to be a fast, furious, challenging ride. It's new for us too. But that's the thrill of it. So, roll up your sleeves and burn your suit. There's work to be done.  

Let's build the bank you wish existed  

Let's get rid of the old school, the outdated and bank statements collecting dust on kitchen benches. And make AMP Bank the relatable, customer-obsessed bank we know it can be.