Funnel Optimisation Specialist

Who is Plenti?

Plenti is a fintech lender, providing faster, fairer loans by leveraging its smart technology. Plenti is a dynamic and innovative business that is growing strongly. By continuing to deliver better customer experiences, Plenti is taking market share from incumbent players in the personal lending, renewable energy, and automotive finance markets.

We are a fast moving and ambitious business that seeks to recruit smart and capable people, who can take ownership of their role to help the business thrive. With over 250 people based in Australia, Plenti is of a size where everyone can make a difference in their role and help us realise our very big ambitions as a team, as we go about building Australia's best lender.

Plenti is a founder led business that launched in 2014, listed on the ASX since 2020 with annual revenue of over $250 million and a loan portfolio of over $2.5 billion.

About the Role:

As the Funnel Optimisation Specialist at Plenti, you will work closely with the Funnel Optimisation Marketing Manager to enhance conversion rates for personal loan and car loan applicants. You will lead and support initiatives that improve the customer experience throughout the application journey and provide detailed analysis to support decision-making.

Key Responsibilities:

• Enhance customer messaging throughout the loan application journey, including personalised email nurture sequences and in-app prompts
• Implement  abandonment recovery tactics by coordinating outreach efforts to re-engage prospects who have dropped off during the application process
• Maintain  daily, weekly, and monthly funnel performance metrics, compiling data to identify trends and opportunities for optimisation
• Support the development and execution of a funnel optimisation roadmap
• Design and coordinate A/B tests across application flows, assisting in data collection and analysis of test results to measure performance impacts
• Work alongside UX/UI designers to prepare user experience insights based on research findings and customer feedback, ensuring recommendations align with optimisation goals
• Conduct competitor research to inform pricing strategies and recommended adjustments for Plenti's lending products
• Build informative dashboards that visualize funnel performance metrics for internal stakeholders
• Document requirements for product enhancements, working closely with technology teams to ensure effective implementation

Key Qualifications:

• Bachelor's degree in Marketing, Business, or a related field
• 3+ years of experience in marketing or product management, preferably in fintech or financial services

Key Competencies:

• Ability to interpret data trends and compile insights into actionable recommendations
• Basic knowledge of A/B testing methodologies and experience with funnel performance monitoring is a plus
• Proficiency in Microsoft Excel or similar software for data analysis and reporting; familiarity with SQL is a plus
• Strong written and verbal communication skills, with an ability to craft clear messaging and engage with various stakeholders
• Detail-oriented with strong organisational skills, able to manage multiple tasks concurrently while meeting deadlines
• Ability to work collaboratively within cross-functional teams, ensuring alignment on goals and objectives
• Proficient understanding of digital marketing channels, particularly email and SMS communications
• Enthusiasm for learning about marketing optimisation, customer behaviours, and lending products
• Familiarity with AI tools and how they can be used for conversion optimisation is a plus

This role reports into the Funnel Optimisation Marketing Manager.