SEO Manager

3 days ago

Fitzroy North, Victoria, Australia Cipher Sports Technology Group Full time $80,000 - $120,000 per year

Important:
To apply for this role, please include a cover letter as part of your submission that answers the question, "Which team won Super Bowl 59?" This isn't a trick - it's simply a way for us to identify applicants who have read the description carefully and are genuinely interested in the role. Applications without this answer will not be considered.

We're looking for an SEO Manager to lead search strategy for Cipher's flagship brand, Dimers, and its subscription product, Dimers Pro. Reporting to the Chief Experience Officer, you'll deliver measurable growth in visibility, traffic, and revenue by balancing technical performance, content, and off-page initiatives.

This role suits someone who thrives on experimentation and data-driven decision-making while staying ahead of the ever-evolving search landscape and embedding SEO across the business. Cipher is a sports technology and media company reaching millions of fans in the United States, Australia, and beyond, with this hybrid role based at our Melbourne HQ in Fitzroy.

Why this role matters:

SEO is the leading driver of Dimers' growth. As SEO Manager, you'll shape how millions of users discover us - fueling audience growth and unlocking new revenue opportunities.

Key responsibilities:

  • Define and report on clear SEO goals and KPIs focused on revenue-driving channels and content.
  • Partner with editorial, product, infrastructure, and content teams to embed SEO in everything we publish and build.
  • Optimize for Google Top Stories and Discover, plus emerging formats like AI Overviews and AI Mode.
  • Ensure visibility across AI chatbots (e.g., Gemini, ChatGPT, Perplexity).
  • Capture traffic from social platforms (e.g., Reddit, YouTube, X).
  • Support both subscription and affiliate funnels.
  • Build and reinforce brand authority through consistent practices rooted in E-E-A-T.
  • Balance on-page, off-page, and technical SEO.
  • Run regular audits, keyword research, and competitor analysis.
  • Recommend improvements to architecture, linking, and content.
  • Use AI, automation, and proprietary assets to scale impact.
  • Keep the business informed of shifts in the SEO landscape.

That's the role, so who are you?

  • Proven record of driving SEO growth for large or content-heavy sites.
  • Analytical and commercially minded, with strong numeracy skills.
  • Deep technical SEO expertise, including JavaScript, HTML, and/or CSS.
  • Knowledge of structured data, Core Web Vitals, and site performance.
  • Awareness of how emerging search formats (e.g., AI Overviews, AI Mode) impact strategy.
  • Experienced with GSC, GA4, Ahrefs, SEMrush, Screaming Frog, and Looker Studio.
  • Familiar with UX, CRO, and conversion funnels.
  • Confident communicator with both technical and non-technical stakeholders.
  • Ownership mindset - decisive, accountable, and outcome-driven.
  • Knowledge of sports/sports betting is a bonus, not a requirement.

Why join us?

  • Competitive salary based on experience.
  • Direct access to founders and leadership - no layers of hierarchy.
  • Flexible working hours and arrangements.
  • Opportunities to expand your expertise across SEO, product, data, and content in a fast-scaling company.

How to apply:

If you're a passionate SEO professional who thrives in a fast-paced environment and wants to make a real impact, we'd love to hear from you.

Send your CV, a short cover letter (with the Super Bowl answer), and examples of SEO projects or strategies you've led that delivered measurable success.

Cipher Sports Technology Group is proud to be an equal opportunity employer. We value diversity and welcome applicants from all backgrounds.

  • Marketing Lead

    2 weeks ago

    Fitzroy North, Victoria, Australia United Co. Full time $70,000 - $75,000 per year

    Marketing Lead (In-House)United Co. is a premium shared workspace in Melbourne. We offer flexible office spaces, coworking, virtual offices, meeting rooms and corporate venue hire to the local business community.Employee benefits includeBe part of a collaborative and supportive teamAccess to a world-class office environmentFree use of the workspace gym,...

  • Creative Content Creator

    1 week ago

    Fitzroy North, Victoria, Australia Primo Full time $40,000 - $60,000 per year

    Are you passionate about content creation, social media and email marketing?You'll be responsible for creating engaging content, managing social media (Instagram, TikTok), and preparing engaging fortnightly email newsletters (EDMs) for two dynamic hospitality businesses. This is a part-time or full-time role with time based at our venues (in Fitzroy &...

  • Digital and Wholesale Marketing Coordinator

    7 days ago

    Fitzroy North, Victoria, Australia L'Épicerie Agency Full time $60,000 - $70,000 per year

    About L'Epicerie AgencyL'Epicerie Agency is an Australian wholesale and e-com fashion agency specializing in the representation and distribution of premium-quality and slow-fashion labels across Oceania. Founded in 2017 with the ethical sneaker brand VEJA, the agency has since expanded to represent a curated selection of brands, including GRAMICCI, SERVICE...

  • Performance Marketing Specialist

    2 weeks ago

    Laverton North, Victoria, Australia Garden Street Gin Club Full time $90,000 - $120,000 per year

    Performance Marketing SpecialistAbout Garden StreetGarden Street Gin Club, Australia's largest and fastest-growing gin subscription company is seeking a dynamic marketer to join our expanding team.Garden Street Gin Club is passionate about curating beautiful in-home experiences for Australians, fostering a vibrant community of gin enthusiasts and has...

  • SEO Specialist

    7 days ago

    North Strathfield, Australia DNM Digital Full time

    Are you an experienced SEO Consultant looking for a new refreshing role or even a step up ? DNM Digital is a boutique, performance-based digital marketing agency in Sydney with a wide range of clients from small to large organizations and are currently looking for an SEO specialist to join our SEO team. **The Perks of Working with DNM Digital?** -...

  • SEO Copywriter

    4 days ago

    North Sydney, Australia S2M Full time

    Be part of a high performing and collaborative team. - Remote WFH flexibility and autonomous working - Opportunity to deliver high quality content to world class clients If you're an experienced **SEO** **Copywriter** who enjoys producing strong creative content with digital optimisation in mind, keep reading! Our agency client is searching for an...

  • Digital Marketing Executive

    4 days ago

    Fitzroy, Australia DIGITAL GEEKS Full time

    **About us - **My Geeks VIC, located in Melbourne, is a premier full-service digital marketing agency empowered by an in-house team of skilled professionals including designers, developers, SEO experts, marketing specialists, UI & UX designers, and writers. With decades of collective experience, we excel in assisting brands in establishing their online...

  • Digital Performance Officer

    4 days ago

    Fitzroy North, Australia Sportsnet Holidays Full time

    This is the perfect opportunity for someone who’s dream is to work within the sport and travel industries, all while getting the opportunity to travel to some of the world biggest sporting events! Sportsnet Holidays is widely recognised as Australia’s leading sports travel company. This fast paced, enthusiastic, and fun environment provides a brilliant...

  • Marketing Manager

    1 hour ago

    Fitzroy, Australia Clarity Health Care Full time

    **About Us** Clarity Health Care is an accredited mental health service delivering a multidisciplinary, responsive program offering care to people with any form of mental health concern or mental illness. Our mental health programs offer psychiatrists, psychologists, occupational therapists, social workers and registered nurses. More important than...

  • Digital Marketing Operations Manager

    2 weeks ago

    Lismore & Far North Coast, Australia WLDM - White Light Digital Marketing Full time $60,000 - $80,000 per year

    Digital Marketing Operations Manager (Hybrid role – Byron Bay) | Part-Time (10–20 hrs/week) | $60–$80/hrReady to streamline systems, drive digital results and work directly with the CEO - without the 9 to 5?We are WLDM, a US-based company working with private equity and Enterprise clients. We're hiring a part-time Digital Marketing Operations Manager...

  • Group CRM

    2 weeks ago

    North Sydney, Australia LCA SUPPORT OFFICE Full time

    As **Ecommerce & CRM Manager,**you will manage the Laser Clinics and Skinstitut websites and CRM platforms to drive engagement and retention, based at our centrally located office in **North Sydney.** **What you'll do**: - ** eCommerce**:Drive impactful eCommerce strategies that boost traffic, conversions, and user experience. Lead high-impact campaigns...

  • Digital Account Manager

    2 days ago

    North Sydney, Australia Affinity Migration Group Pty Ltd Full time

    Job Brief: - Full-time position_ - Working Hours: 38 hours per week Monday to Friday _ - Salary Range: AUD 73,150 to 86,850 per year + Superannuation_ - Allowances, Bonuses, and Commissions_ - Location of Employment: _**_3/127 York Street, Sydney NSW 2000_** SOUP Agency is a fast-growing, full-service digital marketing agency based in Sydney. Our team is...

  • Ecommerce Manager

    7 days ago

    North Ryde, Australia Nick Scali Furniture Full time

    Nick Scali Furniture is a nationally recognised household name founded in 1962. As a market leader, we pride ourselves on being experts in luxury furniture design. With over 50+ stores across Australia and New Zealand, we are continuing to grow with new stores opening this year. The Nick Scali Group is growing and so we have a new and exciting opportunity...

  • Product Manager

    2 days ago

    North Sydney, Australia S2M Full time

    Focus on online media and marketplace - Creative and supportive team who like to have fun. - Hybrid work environment, Excellent opportunity for a Product Manager to join a growing and collaborative Product team within the online automotive space, that is backed by a large media organisation. This stable business is experiencing strong growth and is looking...