Performance Marketing Specialist

Performance Marketing Specialist

About Garden Street

Garden Street Gin Club, Australia's largest and fastest-growing gin subscription company is seeking a dynamic marketer to join our expanding team.

Garden Street Gin Club is passionate about curating beautiful in-home experiences for Australians, fostering a vibrant community of gin enthusiasts and has recently expanded into Australian whisky with the launch of our sister company, Barrel Lane Whisky Club.

As we continue to elevate our brands and expand our offerings, we are looking for a talented marketer to lead our brand, communications and marketing strategy, build our capability and lead growth into new markets.

Driven by a passion for creating memorable customer experiences, we are a results-oriented team who thrive on collaboration, innovation, and opportunity. We understand great outcomes are the result of dedicated teamwork, and constantly seeking opportunities to learn, evolve, and grow. Every decision we make is inspired by our customers' experience. We strive to be a brand who has earned trust and delights customers.

Role Purpose

Garden Street Gin Club are seeking a
Performance Marketing Specialist,
to lead our brands and marketing strategy to grow sales.

With significant marketing and communications experience, you've honed your expertise in driving growth in the consumer or e-commerce sector through data-driven strategies. Your analytical mindset and deep understanding of consumer journeys will be instrumental in uncovering insights that redefine how we measure success and continuously optimise our approach.

Key Responsibilities

You'll drive customer acquisition and retention across all brands and manage external agency relationships, delivering performance through the continuous optimisation of advertising, communications, conversion rate, member retention, personalisation and data-driven decisions.

• Work with the founders of Garden Street, become an integral part of the Senior Leadership Team (SLT) and lead the Marketing team to execute on the strategic priorities of the company
• Lead the brand experience across both Garden Street Gin Club and Barrel Lane Whisky Club and new projects
• Develop and lead the Garden Street marketing strategy and execute on customer acquisition and retention goals through SEO, social media, CRM, online advertising, and other channels.
• Develop and lead the email marketing strategies, including content, personalisation & segmentation strategy, re-engagement plans and driving the acquisition of new members.
• Lead website updates and initiatives to constantly improve the customer journey and tactics to increase conversion, reduce bounce rate and cart abandonment while upholding the brand standards of Garden Street
• Analyse a range of data points and provide actionable insights for each brand and channel such as Meta, Google, Email, SEO etc.
• Monitor industry, online and mobile shopping trends, maintaining knowledge of competition and awareness of eCommerce opportunities to inform the strategies
• Track marketing performance on a daily/weekly basis to ensure business goals, budgets and targets are being met
• Actively apply customer insights and business performance data to identify areas of opportunity.
• Manage external contractors or agencies as required to execute projects and achieve goals.
• Collaborate with directors and other team members to ensure alignment with overall business objectives.

What We Are Looking For

An understanding of Garden Street's unique culture and a passion for its members and the Australian craft industries we work with.

• Direct, hands-on experience in growing a successful online e-commerce businesses.
• E-commerce, email marketing and online advertising experience essential.
• Demonstrated experience in developing and executing strategic brand, communications and marketing plans.
• Strong consumer psychology and creative strategy experience.
• Ability to analyse, understand and iterate on advertising creative and campaigns across multiple platforms, brands and geographies.
• Extensive experience in digital analytics with demonstrated experience in drawing actionable insights and making recommendations/strategy changes.
• Exceptional collaboration and relationship-building skills.
• Strong commercial acumen and attention to detail.
• Strong written and verbal communication skills.
• Resilient, with the ability to adapt to changing business requirements.

Perks Of The Job

• Competitive salary, bonus and benefits package.
• Opportunity to lead the growth and strategic marketing of multiple successful and growing brands across channels and geographies.
• Direct working relationship with the founders of the company who are hands on in the day to day running of the business.
• Collaborative and dynamic work environment.
• Professional development and continued learning opportunities.
• Free gin subscription each month.
• Regular team events including distillery visits, cocktail making sessions etc.

If this sounds like the next career challenge for you, we'd love to chat Either apply using LinkedIn or email your CV & cover letter to

Cheers,

Josh, Lauren and the Garden Street team