Marketing Lead

2 days ago

Fitzroy North, Victoria, Australia United Co. Full time $70,000 - $75,000 per year

Marketing Lead (In-House)

United Co. is a premium shared workspace in Melbourne. We offer flexible office spaces, coworking, virtual offices, meeting rooms and corporate venue hire to the local business community.

Employee benefits include

  • Be part of a collaborative and supportive team
  • Access to a world-class office environment
  • Free use of the workspace gym, showers and change rooms
  • On-site cafe discount
  • Close to public transport

Responsibilities of the Marketing Specialist

This is a full-time role, on-site role in our Fitzroy Office. It is the Marketing Lead's duty to develop a comprehensive marketing strategy across all platforms and channels to create maximum brand awareness, increase market share, generate leads and online sales.

General

  • Perform ongoing competitive research to identify new opportunities, grow brand awareness, website traffic and gain market share.
  • Collaborate with the sales and marketing team to optimise ROI
  • Track and analyse website traffic, PPC Campaign and Social Media Performance
  • Create and maintain reporting
  • A/B split testing.
  • Update and maintain WordPress website, landing pages and blogs.
  • Reduce the risk of fraud and security breaches
  • Keep up to date with new marketing trends and industry developments, algorithm updates and changes etc.

SEO

  • Audit and analyse SEO performance in order to develop and implement optimisation strategies to increase ranking in organic search engine results and drive organic traffic to our website.
  • Conduct competitive research and analysis
  • Perform ongoing keyword discovery, expansion and optimization for use on our website in blogs and other online marketing channels
  • Develop link building strategy and built backlinks through outreach
  • Write and publish high-quality, SEO optimised copy for backlinks, guest posts and blog articles
  • Implement and maintain structured data, site maps and meta data
  • Recommend and implement changes to website architecture, content, linking and other factors to improve SEO positions for target keywords, optimise conversion and user experience.
  • Keep up to date with search engine algorithm updates.

PPC

  • Set-up, launch and optimise the performance of all paid advertising campaigns across Google Search, Display, YouTube, Facebook, Instagram, LinkedIn as well as other advertising avenues.
  • Develop ad-creatives as required
  • Write effective, direct response ad copy that sells.
  • Manage and Optimise Landing Pages

Social Media & Content

  • Create and schedule beautiful, compelling original content to captivate, inform and inspire United Co's audience through blogs, advertising and on social media posts within brand guidelines.
  • Grow United Co.'s social media presence and following
  • Monitor and respond to reviews, comments and tags on social media.
  • Monitor and analyse industry and market trends on social media
  • Identify trending topics and hashtags relevant to United Co's audience.
  • Collaborate with the Community manager to capture photo and video content of activities in and around our shared workspace.
  • Identify opportunities for collaboration with United Co. members and other local brands
  • Write, create and schedule regular newsletters

Experience

4+ years of relevant experience working across all elements of marketing.

Preference for someone who worked as part of an in-house marketing team.

Role

Full-Time, in-office Position. Monday - Friday, 8.30 am pm

Must be able to reliably commute to Fitzroy

Salary Range: 70-75k per Annum. Opportunity to earn a quarterly bonuses.

Apply Now

Please submit your CV with relevant examples of your work and key achievements.

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