Marketing Lead
4 days ago
Marketing Lead (In-House)
United Co. is a premium shared workspace in Melbourne. We offer flexible office spaces, coworking, virtual offices, meeting rooms and corporate venue hire to the local business community.
Employee benefits include
- Be part of a collaborative and supportive team
- Access to a world-class office environment
- Free use of the workspace gym, showers and change rooms
- On-site cafe discount
- Close to public transport
Responsibilities of the Marketing Specialist
This is a full-time role, on-site role in our Fitzroy Office. It is the Marketing Lead's duty to develop a comprehensive marketing strategy across all platforms and channels to create maximum brand awareness, increase market share, generate leads and online sales.
General
- Perform ongoing competitive research to identify new opportunities, grow brand awareness, website traffic and gain market share.
- Collaborate with the sales and marketing team to optimise ROI
- Track and analyse website traffic, PPC Campaign and Social Media Performance
- Create and maintain reporting
- A/B split testing.
- Update and maintain WordPress website, landing pages and blogs.
- Reduce the risk of fraud and security breaches
- Keep up to date with new marketing trends and industry developments, algorithm updates and changes etc.
SEO
- Audit and analyse SEO performance in order to develop and implement optimisation strategies to increase ranking in organic search engine results and drive organic traffic to our website.
- Conduct competitive research and analysis
- Perform ongoing keyword discovery, expansion and optimization for use on our website in blogs and other online marketing channels
- Develop link building strategy and built backlinks through outreach
- Write and publish high-quality, SEO optimised copy for backlinks, guest posts and blog articles
- Implement and maintain structured data, site maps and meta data
- Recommend and implement changes to website architecture, content, linking and other factors to improve SEO positions for target keywords, optimise conversion and user experience.
- Keep up to date with search engine algorithm updates.
PPC
- Set-up, launch and optimise the performance of all paid advertising campaigns across Google Search, Display, YouTube, Facebook, Instagram, LinkedIn as well as other advertising avenues.
- Develop ad-creatives as required
- Write effective, direct response ad copy that sells.
- Manage and Optimise Landing Pages
Social Media & Content
- Create and schedule beautiful, compelling original content to captivate, inform and inspire United Co's audience through blogs, advertising and on social media posts within brand guidelines.
- Grow United Co.'s social media presence and following
- Monitor and respond to reviews, comments and tags on social media.
- Monitor and analyse industry and market trends on social media
- Identify trending topics and hashtags relevant to United Co's audience.
- Collaborate with the Community manager to capture photo and video content of activities in and around our shared workspace.
- Identify opportunities for collaboration with United Co. members and other local brands
- Write, create and schedule regular newsletters
Experience
4+ years of relevant experience working across all elements of marketing.
Preference for someone who worked as part of an in-house marketing team.
Role
Full-Time, in-office Position. Monday - Friday, 8.30 am pm
Must be able to reliably commute to Fitzroy
Salary Range: 70-75k per Annum. Opportunity to earn a quarterly bonuses.
Apply Now
Please submit your CV with relevant examples of your work and key achievements.
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