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Head of Audience Development
3 weeks ago
Job Title: Marketing Specialist - Head of Audience Development
Location: Melbourne
Employer: Engage Digital Partners Pty Ltd
Position Full Time
Position Details:
Engage Digital Partners are solutions partners to some of the most progressive and successful sports brands across the globe. Driven by data, we use the latest technology to help rights-holders and brands build audiences and drive new revenue streams. Our content services combine digital strategy, production, and distribution to engage audiences across every screen. Our clients include Rugby Australia, ICC, Collingwood Football Club, Victoria Racing Club, World Rugby, Godolphin, Chelsea FC, World Horse Racing and Gran Turismo.
We are looking for a Head of Audience Growth &; Community Management to understand the ever-changing digital media landscape and actively develop content, media and engagement plans for our portfolio of sports clients.
This role requires an in-depth understanding of how our clients can best use social media and content to drive their individual KPIs - whether it be brand awareness, increasing participation, or selling tickets and subscriptions. You will need a combination of strong social media knowledge, awareness of how to drive online engagement, and attention to detail and responsiveness
Main Responsibilities:
- As a senior leader you will work closely with all Engage’s departments, especially the Creative Development team and Project Leads
- Build and manage the team, identifying resources needs, nurturing employees’ progression and developing career plans for the team
- Lead a department that can produce and blend editorial content, organic and paid distribution, and activation across a number of sports disciplines and countries
- Managing the Audience Growth & Community management team’s pipeline and workload, creating audits for current and potential clients to help formulate strategy
- Advise on strategies and campaigns to reach client targets, creating social awareness and effectively promoting the client brands
- Develop proposals and present audience growth strategy for campaigns - advising both current and potential clients on their opportunities
- Implement and manage campaigns, including budget management, new trends and reporting KPI performance back to clients
- Identify 3rd party technologies / tools that can be used to drive short and long term conversion
- Train and mentor other EDP staff in advertising, audience growth and community management
- Attend industry events and research new trends to keep EDP ahead of the competition
**Requirements**:
- Have broad knowledge of the digital media market and implementing activations ranging from engagement, participation, subscription conversion and retail sales
- Excellent in-depth understanding of all relevant social media platforms - YouTube, Facebook, Twitter, Instagram
- Strong knowledge and experience of digital publishing software and Techniques
- A marketing background specialising in developing social media strategy, KPIs and goals to increase a digital audience and engagement
- Highly skilled and comfortable with presenting digital strategy and creative ideas to senior management level clients
- Knowledge of multi-channel sales levers, tools and techniques
- Ensure deep consumer understanding underpins all strategic thinking
- The ability to build, maintain and nurture a team via goal setting, 1 on 1s and reviews
- Excellent verbal and written communication skills
- A passion for the pace of digital marketing and digital platform evolution across key players like Facebook and Google
- 4+ years of experience of working with clients, managing relationships and delivering strategies
- Experience working in the sports industry during this time is preferable, but not essential
