Events Marketing Manager

8+ years’ experience in marketing for a B2B technology company
- Strong knowledge and understanding of cloud technology audience subsets
- Skilled and experienced in marketing platforms (marketo, salesforce and web)
- Proven track record driving content (agendas, presentation development, video assets) for marketing campaigns
- Ability to manage time and juggle multiple priorities to execute high quality deliverables
- Able to operate successfully in a rapidly changing, ambiguous, and undefined environment

AWS Sales, Marketing, and Global Services (SMGS) is responsible for driving revenue, adoption, and growth from the largest and fastest growing small
Key job responsibilities
This role will be responsible for defining, developing, and executing the content and audience components of strategic events in Australia and New Zealand for our most strategic first
- and third-party events. In particular, you will:

- Plan, develop, and execute audience strategies and content plans which reflects the event theme(s) and attract priority audience groups
- Map multi-persona customer journeys across all communications and touchpoints
- Lead keynote and breakout session creation and execution including; AWS and Customer speakers, management, content development and creative show elements
- Post event reporting and analysis of event activities including ROI, channel performance and audience trends
- Build and maintain stakeholder relationships across all regional and global stakeholders
- Support the wider ANZ Marketing team with executional best practice and self-serve resources for long-tail events

A day in the life
Amazon Web Services (AWS) Australia/New Zealand (ANZ) is seeking an experienced B2B marketing professional with specialist skills in audience mapping, developing messaging matrices, and creating assets to engage business and technical personas with a diverse set of motivators, priorities, and challenges. This individual will also be experienced in creating and executing multi-faceted content plans for event agendas, crafted to suit campaign messaging and have broad appeal. This is an opportunity to play a key role in an exciting, fast-growing business. As Event Marketing Manager - Content & Audience Strategy, you will work collaboratively with senior stakeholders across key business units to deliver bar raising experiences that educate and inspire AWS customers and attract new audiences.
Reporting into the Head of Events ANZ, you will work closely with Asia Pacific & Japan (APJ) Brand Team, Global Content and Customer Reference teams, and key local stakeholders to build out a diverse agenda of sessions to serve a wide variety of customer profiles at strategic events. The role has a dual function, encompassing Content and Audience strategy. You will own messaging, audience segmentation and positioning for major events. You will also lead the content strategy plan across the event, and will lead the development of critical event content including keynotes and breakouts. You will be responsible for raising the bar on Customer Satisfaction Scores (CSATs) by delivering relevant and engaging content that inspired the market.
About the team
Diverse Experiences
Why AWS
Amazon Web Services (AWS) is the world’s most comprehensive and broadly adopted cloud platform. We pioneered cloud computing and never stopped innovating — that’s why customers from the most successful startups to Global 500 companies trust our robust suite of products and services to power their businesses.
Work/Life Balance
We value work-life harmony. Achieving success at work should never come at the expense of sacrifices at home, which is why we strive for flexibility as part of our working culture. When we feel supported in the workplace and at home, there’s nothing we can’t achieve in the cloud.
Inclusive Team Culture
Here at AWS, it’s in our nature to learn and be curious. Our employee-led affinity groups foster a culture of inclusion that empower us to be proud of our differences. Ongoing events and learning experiences, including our Conversations on Race and Ethnicity (CORE) and AmazeCon (gender diversity) conferences, inspire us to never stop embracing our uniqueness.
Mentorship and Career Growth
We’re continuously raising our performance bar as we strive to become Earth’s Best Employer. That’s why you’ll find endless knowledge-sharing, mentorship and other career-advancing resources here to help you develop into a better-rounded professional.
- Superior oral and written communication skills with an innate attention to detail
- Demonstrating exceptional business acumen and ability to understand customers' needs
- Strong stakeholder engagement (internal and external) with the ability to influence
- Understanding of audience subsets within a cloud computing context
- Degree qualifications preferred

**Acknowledgement of country**:
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