Audience & Content Editor - Pure Digital News

2 weeks ago

Melbourne, Australia Insight Resourcing Pty Ltd Full time

As a well known and respected pure digital media business, this iconic global news publisher has for many years been synonymous with independent and high-quality journalism and enjoys a passionate and ever-growing online global audience.

As their operation continues to thrive and expand here in Australia, an opportunity has arisen for an experienced content/communications professional looking to make their mark within a truly progressive and ethical media publishing organisation.

Off the back of a recent internal promotion, an opportunity now exists for an experienced content professional who can fuse creative thinking with data-led insights and strong copy skills, to assist with publishing creative content and crafting innovative responses to client pitches.

Joining this close knit team of creatives, this highly diverse role will champion all social channels for the business and will be focused on producing high quality and engaging copywriting, managing social channels and posts, analytics, liaising with sales and marketing teams and so much more.

Key responsibilities and accountabilities:
Strategy
- Working with the Senior Features Editor and Head of Commercial Content to create content strategies to meet client audience and communication objectives
- Creating off-platform amplification strategies/plans for social media and content amplification platforms and using creative flair/copywriting to reinvigorate existing social channels
- Identify audience insights and patterns and communicate to the wider team to help with overall copy development strategy
- Identifying new opportunities and trends within social media, and recommend strategies to implement
- Using data from campaign performance to find insights and learnings adaptable to new partnership

Implementation
- Setting up, running and optimising social media campaigns for branded content partnerships (including posts, stories, reels and new formats to grow engagement and audience)
- Writing headlines and social push copy to maximise engagement, and selecting the most compelling imagery to maximise traffic
- Writing copy, commissioning content (video, audio, podcast and bespoke builds) and assisting team with client content creation
- Actively contributing in client brainstorms, writing headlines and blurbs for content responses to pitches, demonstrating an ability to think outside the box and suggesting videos, builds etc alongside articles
- Keeping up with social developments and best practices

With flexible working conditions split between office and home (if preferred), this exciting role is offering a generous salary of $100k + super + further annual bonus.

If this sounds like a position you would like to be considered for, hit the APPLY NOW button and attach a copy of a recent resume. Or for a confidential discussion call Adam Vassallo on 0412 632 873.

**Insight Resourcing pty.ltd**

**"Sales, Digital, Ad-Tech & Business Services"

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