Campaign Initiative Manager

**Req ID**: 89300
**Department**: AR Marketing Go To Market
**Division**: Australia Retail
**Location**: Melbourne
About Us
At ANZ, we're shaping a world where people and communities thrive, driven by a common goal: to improve the financial wellbeing and sustainability of our millions of customers.
About the Role
What will your day look like?
**As a Campaign Initiative Manager, you are accountable for**:

- Support for GTM (go to market) planning and coordination
- Lead campaign strategy and lead media/channel planning - including driving change, innovation & experimentation
- Commercial creativity - ensuring all marketing GTM activity is linked to commercial growth targets
- Oversee campaign asset production to support campaign delivery
- Timely and successful execution of any partnership initiatives across key verticals to maximise customer outcomes and value
- Develop complex multi-channel end-to-end campaign and initiatives strategies and campaign production
- Act as Marketing services expert across social, media, content, creative and production, responsible for the end-to-end delivery of complex campaigns
- Ability to understand how to develop always-on content driven by analytics and data, dynamically curated, and augmented by AI tools (where relevant)
- Customer experience that is data driven and personalised, leveraging unified customer data across all interactions to allow for purposeful communications/campaigns/initiatives
- Manage and monitor campaign performance and delivery, including relevant creative & media optimisations as well as timely reporting

What will you bring?
To grow and be successful in this role, you will ideally bring the following:

- Marketing Strategy: Ability to make organisational decisions on “where to play and how to win” - which specifies goals, areas of focus and key initiatives and how ANZ will successfully deliver future customer and commercial outcomes.
- Go to Market planning: Ability to make specific choices and course of action developed by each teaM/Function on how they will contribute to the overall delivery of the Marketing Strategy and Portfolio Strategy and the overall customer and commercial targets.
- Agency Management: Ability to partner with B2B and B2C agencies to build effective relationships, thereby enabling effective marketing solutions & shared business outcomes.
- Opportunity Scoping: Ability to ideate, develop and prioritise initiatives which will deliver the marketing and portfolio strategy, and their respective customer and commercial outcomes.
- Strategic Prioritisation: Ability to review a range of Business Case scoped initiatives; and assessing these against organisational resources to prioritise those with the greatest customer and commercial benefit.
- Proposition Development: Ability to translate customer insights into a statement of promise describing the value our customers will receive across service, communication and product experiences, resulting in better customer and commercial outcomes.

You’re not expected to have 100% of these skills. At ANZ a growth mindset is at the heart of our culture, so if you have most of these things in your toolbox, we’d love to hear from you.
So why join us?
From the moment you join ANZ, you'll be doing meaningful work that will shape a world where people and communities thrive.
But it's not just our customers who'll feel your impact. You'll feel it too. Because at ANZ, you'll have the resources, opportunities, and support you need to take the next big step in your career.
We're a diverse bunch at ANZ in different roles, different locations, doing different things. That's why we have a range of flexible working arrangements, so our people can 'make work, work for them'. We also provide a range of benefits including access to health and wellbeing services and discounts on selected products and services from ANZ and more.
Job Posting End Date
14/03/2025, 11.59pm, (Melbourne Australia)