Campaign Manager

5 days ago

Melbourne, Australia Victorian Government Full time

**Overview**:
**Work Type**:Fixed-term - Full-time

**Salary**: $113,022 - $136,747

**Grade**:VPS 5

**Occupation**:Communications, marketing and media

**Location**:Melbourne - CBD and Inner Metro suburbs

**Reference**:VG/PES/1875277

Lead the development and implementation of a brand new digital-led advertising campaign and communication strategies
- A fixed term opportunity exists to join the strategic arm of the Department of Education's Communications Division, as a Campaign Manager until30 June 2026.

**Our Division**
- The Communications Division leads, shapes and supports communication of Victorian Government priorities for early childhood development and school education. The Division is responsible for taking carriage of the Government's Education State vision by engaging with Victorians on education issues and services. We tell these stories through media relations, internal and external communications, branding, digital channels, public affairs and event management.

**About the Role**
- As a Campaign Manager, you'll lead the development and implementation of a brand new digital-led advertising campaign and communication strategies that focus on creating awareness and consideration amongst our key audience.
- You will be responsible for implementation across multiple paid, and mostly digital, channels including social, display, video and print channels. The role will include oversight of CALD translations.
- You'll work in collaboration with the broader schools portfolio team to tailor the campaign for priority audiences and work with policy teams on shaping communications solutions and be part of a fun, collaborative team environment.
- The Campaign Manager reports to the Assistant Director - Schools, the role does not have any direct reports, but sits within a collaborative and collegiate campaign team.

**Key responsibilities include**:

- working with various business areas across the department to plan and execute communications activities that deliver the campaign and supporting communications assets to the Victorian public
- providing expert advice in planning and delivering communications and marketing activities, including procurement and budget responsibilities
- work across the Communications Division to ensure communication strategies are implemented effectively, adhere to whole of government processes, as well as DE systems and process
- project managing relationships with stakeholders, business areas, and external providers.

**Qualifications and Experience**
- Possess strong knowledge and expertise in managing campaigns
- Familiarity with Victorian Government advertising guidelines is a bonus
- Relevant tertiary qualification Communications and Marketing

**How to apply**
- Applicants are required to submit a CV and cover letter (max 2 pages for cover letter) summarising their skills, relevant experience, and suitability to the role in line with the duties, required capabilities and the Key Selection Criteria.
- For more details regarding this position please see attached position descriptions.
- Applicants requiring adjustments can contact the nominated contact person.

**Applications close 11.59pm on Monday 4 August 2025.**

- Applications close Monday 4 August 2025 at 11.59pm

Posted
- 21 July 2025

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