Campaign Manager, Lifecycle

6 days ago

Melbourne, Australia Origin Energy Full time

Define and deliver customer communications across the customer lifecycle
- Initial 12 month contract with potential for extension
- Melbourne based

**Delivering good energy starts from within**

It’s an exciting time to join Origin. Creating a great place to work means together we’re progressing our ambition to lead the energy transition through cleaner energy and customer solutions. We’re always looking for better ways to deliver for our customers - and for our people.

**About the role**

As a CRM Campaign Manager, you will be unapologetic about our marketing mission. You will lead the creation, development and execution of our owned and paid channel activity through our strategic martech platform Braze. You will embrace the freedom and responsibility to define and deliver customer communications across the customer lifecycle that result in customer happiness and increase customer lifetime value during key customer moments.

**Initial 12 month contract with potential for extension.**

**Key responsibilities**:

- You’ll work closely with the Strategic Marketing Manager and Customer Engagement Platform Manager to execute and achieve set of marketing objectives and targets, through our owned and paid channels via Braze that deliver on customer lifetime value and customer happiness.
- Experienced in collaborating with data teams to provide new data points to enhance campaign design.
- As part of your campaign design, you'll work closely with our Centre of Excellence team - content, social, design to support the execution and experiment with different content to drive business and customer results.

**What will you bring?**

You’re a customer champion. Data savvy with experience in campaign design, and some major runs on the board when it comes to campaign delivery. You’re passionate about all things customer experience, campaign execution and optimisation.

More about you
- Experience in building and executing complex journeys that encompass multiple channels and varying levels of personalisation (experience with liquid is a bonus)
- Ability to identify critical customer episodes and journeys and define target state customer communications to eliminate pain points.
- You have solid training and hands on experience with either Braze (our platform of choice) or other market leading martech platforms such as Salesforce Marketing Cloud or Marketo.
- Skilled at developing emotionally highly personalised campaigns and think “beyond the click” to drive conversion across website, app, various touchpoints.
- Excellent collaborator and communicator
- able to gain buy-in from stakeholders and contributors for programs.

**Origin - Where good change happens**

At Origin, we’re powered by people who believe in creating change.

Enjoy a challenging career in an exciting industry where you can grow and explore your potential. If you think you have transferable skills, an appetite to learn and would be a great fit, we’d love to hear from you.

**_You will be required to meet Origin's employment criteria which may include a criminal history check and pre-employment medical (including drug & alcohol testing)._**

Please note unsolicited CVs from agencies will not be accepted.

**_Origin recognises Aboriginal and Torres Strait Islander Peoples as the Traditional Custodians of country throughout Australia, and we pay our respects to Elders past, present and future._

  • Lifecycle Campaigns Coordinator

    2 weeks ago

    West Melbourne, Australia Australian Red Cross Lifeblood Full time

    **Provide support to deliver Lifecycle communications to meet business objectives**: - **12-month fixed-term full-time position - location flexible (Australia)**: - **Circa $75k - $80k + Superannuation + Salary Packaging** **Discover life-giving possibilities** Lifeblood is more than just a job or a career, it’s an opportunity to be part of something...

  • Campaign Specialist, Lifecycle

    4 weeks ago

    Melbourne, Australia Origin Energy Full time

    Overview Join a team that's All Kinds of Useful. At Origin, being useful is more than a tagline — it’s how we approach work every day. We’re a team that thrives on finding better ways, working together, and owning our impact, from powering homes to delivering award-winning internet and helping to lead Australia’s energy transition. About the...

  • Customer Lifecycle Campaign Manager

    2 days ago

    City of Melbourne, Australia Vocus Communications Full time

    The Opportunity Join us as the Customer Lifecycle Campaign Manage r based in our Melbourne office location on a12-month max-term contract, where you’ll be an integral part in developing and delivering the Vocus consumer (iPrimus & Dodo) customer marketing program. You’ll be a key member of the Customer Lifecycle Communications team, designing and...

  • Campaign Specialist, Lifecycle

    4 weeks ago

    Melbourne, Victoria, Australia Origin Energy Full time

    OverviewJoin a team that's All Kinds of Useful. At Origin, being useful is more than a tagline — it's how we approach work every day. We're a team that thrives on finding better ways, working together, and owning our impact, from powering homes to delivering award-winning internet and helping to lead Australia's energy transition.About the RoleWe're...

  • Campaign Specialist, Lifecycle

    4 weeks ago

    Melbourne, Victoria, Australia Origin Energy Full time

    Use our customer engagement platform to enhance marketing initiatives Experience in Braze, Adobe, or Salesforce Marketing Cloud Melbourne basedJoin a team that's All Kinds of UsefulAt Origin, being useful is more than a tagline - it's how we approach work every day.As a collective, we're a team that thrives on finding better ways, working together, and...

  • Campaign Specialist, Lifecycle

    2 weeks ago

    Melbourne, Victoria, Australia Origin Energy Full time $104,000 - $130,878 per year

    Use our customer engagement platform to enhance marketing initiativesExperience in Braze, Adobe, or Salesforce Marketing CloudMelbourne basedJoin a team that's All Kinds of UsefulAt Origin, being useful is more than a tagline - it's how we approach work every day. As a collective, we're a team that thrives on finding better ways, working together, and owning...

  • Lead Lifecycle Campaign Planner

    6 days ago

    Melbourne, Victoria, Australia Xero Full time $80,000 - $120,000 per year

    Our PurposeAt Xero, we're here to help supercharge small businesses. We do this by automating routine tasks, surfacing actionable insights and connecting businesses with the right data, advisors and apps. When that happens, we're not only making life better for small business, we'll be building a stronger economy that can change the world.How you'll make an...

  • Customer Lifecycle Optimisation Manager

    2 days ago

    Port Melbourne, Australia PONY EXPRESS Full time $110,000 - $130,000 per year

    Newly created roleHigh impactIntroduction Vinomofo is one of Australia's most loved online wine retailers, known for curating exceptional wines at unbeatable value and building a loyal community of wine lovers. With a thriving e-commerce business and a newly launched loyalty program, the company is seeking a Customer Lifecycle Optimisation Manager to drive...

  • Lifecycle Marketing Manager

    3 weeks ago

    Melbourne, Australia ClearCalcs Pty. Full time

    Calcs.com (formerly ClearCalcs) is transforming how engineers design. Engineers became engineers to solve problems, not wrestle with spreadsheets or clunky tools. Calcs.com helps them run fast, accurate calculations and build or share their own, freeing them to focus on safe, efficient, innovative design. Today, thousands of engineers across hundreds of...

  • Senior Lifecycle Manager

    2 weeks ago

    Melbourne, Australia ClearCompany Full time

    Overview Globally recognised & beloved FinTech - founded in AUS Lead the entire lifecycle strategy from onboarding to win-back. Hybrid WFH/WFO - Melbourne CBD Are you a data-driven marketing expert ready to make an impact? We're looking for a Senior Lifecycle Manager to lead our CRM strategy across Australia, New Zealand, and the UK. This role isn't...