Campaign Manager

Overview:

- Full-time, 12 Months Fixed Term position
- Salary Level HEW 8 + 17% Superannuation and Flexible Working Arrangements
- Based at the Melbourne CBD campus, and hybrid ways of working

About You

The Campaign Manager plays an integral role in the development and implementation of integrated marketing campaigns. The appointee drives the management of marketing and student recruitment campaigns and partners with the relevant the Segment Manager to design, implement and optimise multi-channel acquisition campaigns.

This role leads a team of Campaign Coordinators across audiences ensuring best practice and compliance whilst maintaining strong relationships with all team members and a wide range of stakeholders.

To be successful in this position, you’ll have as a minimum:

- Advanced understanding of marketing principles and best practice to attract and engage customers to encourage life-long learning.
- Demonstrated experience leading and coaching team that has resulted in improvements in productivity and outcomes.
- Extensive experience planning, implementing and optimising marketing strategy and multi-channel brand and acquisition campaigns with strong data literacy and understanding of marketing via digital and social channels.
- Strong project management experience, preferably Agile, including the ability to understand and deliver on stakeholder requirements.
- Demonstrated ability to manage multiple projects and tight deadlines under broad direction, negotiating extensions as applicable.
- Highly developed IT skills, including proficiency in Microsoft Office, Excel & Power Point packages, and ideally experience in Marketo and Adobe Experience Cloud marketing platforms and Salesforce CRM.
- Demonstrated high level of interpersonal, oral and written communication skills including a proven ability to prepare copy for advertising, eDM’s and the web.
- An understanding of the marketing and advertising imperatives of a large university or complex business.
- Demonstrated experience in briefing content writers, designers, and other creative suppliers.
- High level planning, reporting and organisational skills to manage multiple complex projects, on budget and within tight timeframes.

About the Portfolio

The International and Engagement portfolio is responsible for RMIT’s international strategy and agenda, including international development and partnerships and oversight of our international operations including RMIT Vietnam and RMIT Europe. It also incorporates the university’s key engagement functions including communications, experience (global marketing, global student recruitment, alumni), and business development and partnerships.

The Experience function’s vision is to bring to life RMIT’s strategy by putting the student and all of RMIT’s audiences at the heart of everything that we do and delivering a CX vision and insights to help guide the University deliver on our promise. The function is responsible for Global Marketing and our Brand, Digital and CX, Student Recruitment and Admissions, Market Intelligence and Propositions (product and pricing strategy), Alumni and Engagement. The 300+ Experience team who are based across Australia, Vietnam, India and several other hubs, strive to deliver amazing experiences for all of our audiences through contemporary ways of working.

To Apply

Please submit your CV and covering letter addressing your suitability for this position by clicking on the ‘Apply’ link below.

Position Description - Campaign Manager

LI-Hybrid

Applications Close:
20 Nov 2024 11.59 pm
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