Performance Marketing Specialist

Certified B-Corp & Great Place to Work 2024

Embrace an inclusive and diverse workplace culture, centred on health, wellbeing, and fun

Grow your career in a rapidly expanding advisory firm

Want to work with people you love, and deliver growth results you’re proud of that will not only excel you in your career but help dozens of businesses and founders? Join BlueRock, an entrepreneurial advisory firm with a difference - by entrepreneurs for entrepreneurs.

We are looking for a full-time Performance Marketing Specialist to join our vibrant, talented and forward-thinking digital team to lead clients in eCommerce, Retail, Professional Services, Lifestyle, QSR and FMCG through their own unique paths of growth.

We also take your growth and development seriously and we have the data to prove it Check this out from our 2024 Engagement Survey.
- 80% feel BlueRock allows them to make a positive difference
- 80% feel they can arrange time out from work when needed
- 93% feel teams in their division collaborate well to get the job done
- 93% feel they have autonomy to perform their job effectively
- 93% feel their leader genuinely cares about their wellbeing and 87% feel someone in management has shown a genuine interest in my career aspirations
- 93% feel they are part of a team

**About the role**

As our new Performance Marketing Specialist, you’ll be developing and managing social advertising campaigns predominantly across Meta, and managing client accounts with online turnovers ranging from $1M to $15M. You'll work closely with clients to understand their business goals and use your deep knowledge of Meta Ads to craft campaigns that scale revenue. This role is perfect for someone who thrives on data and loves creativity.

**About BlueRock Digital**

BlueRock is a one-stop-shop for business owners, founders and families with adventurous goals. As a team of experts across accounting, law, finance, digital, insurance, financial planning and grants, we work across all areas of business and individual wealth to get the best outcomes for clients.

BlueRock Digital, is your digital agency with a twist. We are the only Digital Marketing Agency backed by an entire suite of professional services, delivering true commercial results to businesses.

We specialise in holistic digital strategy, systems consulting, development, design and growth marketing. Using Digital as the key enabler, we are the only advisor in the world that can both deliver and connect our client’s Marketing, Customer Experience and Business Operations.

Whether it's supporting a business with inventory management, building an eCommerce experience, optimising a brand’s digital visibility or all the above, our whole team works together to get exceptional outcomes. Plus, we have a heap of fun along the way

**What you’ll be doing**
- Develop Meta paid media advertising strategies with a focus on scaling revenue and maximum profit
- Ongoing management of Meta campaigns including optimization of bidding strategies, audiences, landing pages, catalogues, and creative
- An opportunity to upskill on Google Search and Google Shopping campaigns and overall eCommerce growth strategies
- Analytics including set up of Google Analytics, GTM, conversion tracking, and reporting dashboards
- Occasional management of TikTok and Pinterest advertising campaigns
- Management of LinkedIn campaigns for B2B clients
- Stay abreast the overall digital marketing strategy and performance
- Monthly reporting and meeting account level KPIs
- Research and brief in full-funnel creative recommendations to clients
- Develop advertising copy with punchy and engaging headlines and captions
- Client partnering / account management
- Perform business reviews and support strategic advisory for clients

**Requirements**:
We want to hear from people who have experience in a range of the following:

- 2+ years experience managing Meta advertising campaigns for eCommerce industries.
- Knowledge and some experience in other platforms such as Pinterest, TikTok and LinkedIn.
- Experience in Ecommerce reporting using Shopify Ecommerce data, GTM and GA4 and presenting growth results to clients.
- Experience copywriting strong ad copy.

**Benefits**

Our people love to work for us, here’s why
- We believe in work-life integration and offer a hybrid model that includes both in-office and remote work options. This approach allows our people to find the balance that works best for them, accommodating their individual needs and day-to-day flexibility whilst also recognising the value of connecting in our amazing office.
- We have our very own BlueRock public holidays to give our people the day off, on us
- Free weekly lunches, awesome social events (including a social club - winery tours to museum tours), and an amazing headquarters in the CBD.
- Receive mentoring and coaching from industry leaders
- We are known for creating plenty of opportunities for growth and promotion.
- An inclusive and diver