Performance Marketing Specialist

2 days ago

Melbourne, Victoria, Australia Monday Digital Full time $90,000 - $120,000 per year

Monday Digital is a performance marketing and e-commerce consultancy built on a simple idea: creative + numbers = scale. We've partnered with standout consumer brands across Australia and proven there's a better way to do performance and ecom, than what the traditional agency model offers. We're female-founded, female-run, and unapologetically outcomes-driven.

Our founders recently launched
For Scale

(a business advisory for consumer brands) and are part-owners of
Franjos Kitchen

. As we grow, this role has the opportunity to touch those brands and projects, too.

If you want to be part of something new and different, with high-ownership, this is for you. 

What You'll Do

You'll manage a portfolio of clients day-to-day across search and social, but you won't work in a silo, you will work with our team to have the full support you need to do the best job possible. 

  • Campaign management:

Build, launch, and scale campaigns across
Meta, TikTok, and Google Ads,

with occasional programmatic as needed.
- Optimisation & testing:

Run A/B and multivariate tests on creative, audiences, bidding, and landing pages to improve metrics like ROAS, CPA, CVR, and LTV.
- Data to action:

Analyse platform and GA4 data to spot trends and opportunities and then turn them into clear recommendations and experiments.
- Budget & pacing:

Plan, allocate, and monitor spend across channels. You will have a clear understanding of cross-channel attribution and where each dollar works (or doesn't).
- Live reporting:

Own our proprietary live dashboards, ensure they're accurate, useful, and actively used.
- Creative partnership:

Work with design to brief performance‑ready assets; know what creative moves the lever right now (hooks, formats, UGC, statics vs video) and what doesn't.
- AI as a multiplier:

Use PMax/Advantage+ and lightweight AI scripting/prompts to speed analysis, QA feeds, and scale testing.
- SEO (nice‑to‑have):

Support our digital team with a baseline on‑page/technical SEO understanding (not an executional remit).

What You'll Bring

  • Minimum three years

in performance marketing or paid acquisition role, where you can show a demonstrated ability to understand the channels.
- Fluency in e‑commerce KPIs: ROAS, CPA, AOV, LTV, MER, and how to influence them.
- Proven success managing and scaling Google Ads and Meta (TikTok/programmatic a plus)
- Strong analytics: GA4, Looker Studio, Excel/Sheets; comfortable turning numbers into decisions.
- Experience with feeds (GMC), DFW/Shoptimised and Commerce manager), and can  troubleshoot
- Familiarity with Shopify, tracking/QA, and light scripting (e.g., Sheets/AppScript/PMAX scripts)
- Clear communicator who can distil complex data for non-technical stakeholders.
- Test-and-learn mindset, high ownership, and comfort in a fast-changing environment.

Nice-to-Haves

  • Exposure to affiliates, programmatic (DV360/TTD), or CRO tools.

How We Work (and what you can expect)

  • Small, senior, hands-on team; direct access to founders and specialists.
  • High trust, high autonomy with clear direction and targets.
  • Flexible hours and working remotely; outcomes over online status. We don't have meetings for meetings sake. We will be moving into a Melbourne CBD office early next year, which will require one day per week in the office.
  • Weekly WIPs and rapid experiment cycles.

What's In It For You

  • Competitive salary aligned to experience.
  • Flexible working (remote or hybrid). We will be moving into a new Melbourne CBD office next year, so the role will be remote until then, with two days in the office from Feb onwards.
  • Room to grow into strategy/lead as we scale.

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