Performance Marketing Specialist

7 days ago

Melbourne, Victoria, Australia Halcyon Knights Full time $100,000 - $150,000 per year

Our client is a premium wellness brand dedicated to providing high-quality, plant-based nutritional products who are committed to helping their customers achieve optimal health and

wellbeing through scientifically formulated supplements and holistic wellness solutions.

We're looking for a highly driven performance-marketer, who loves being on the tools.

What You'll Do

End-to-end campaign management across Meta Ads Manager and Google Ads (Search, Shopping, Display,

YouTube).

Expansion and optimisation of other paid media channels (e.g. TikTok, Pinterest, YouTube) where required

Continuous testing and optimisation of audiences, creative, placements, and bidding strategies to drive

acquisition and retention.

Close collaboration with Creative (you'll be briefing in creative assets), Ecommerce (brief, test & optimise

performance landing pages), and Brand (deeply understand customer insights).

Performance analysis and reporting: owning clear weekly/monthly reports and live dashboards.

Tracking and attribution integrity using GA4, GTM, and platform pixels.

Stay up to date with platform updates, trends, and new opportunities.

What We're Looking For

3+ years of hands-on experience managing Meta & Google Ads campaigns with proven revenue-driving

results.

Strong grasp of performance marketing metrics and the ability to optimise for both growth and profitability.

A love of data, and an analytical brain.

Experience with feed management tools and product feed optimisation.

A test-and-learn mindset: constantly experimenting, analysing, and iterating.

Clear, data-driven communicator who can translate numbers into actionable insights.

Passion for health & wellness is a bonus.

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