School Marketing and Partnerships Lead

**Start Date: March 2025**

**The Opportunity**

We are seeking a proactive and highly organised **School Marketing and Partnerships Lead** who will take full ownership of all marketing and engagement activities within the school. This dynamic role involves everything from day-to-day administrative marketing tasks to developing long-term strategic plans to enhance the school’s reputation and engagement with key stakeholders.

This position is responsible to the Principal and requires a self-starter who can work independently. You will manage all aspects of the school’s marketing, events, and community partnerships. If you are a creative thinker, enjoy building relationships, and thrive in a hands-on role, this could be the perfect opportunity for you

**Key Responsibilities**

**Marketing and Communications**
- Develop and implement the annual marketing and communications plan to promote the school’s values, vision, and achievements.
- Manage the school newsletter, ensuring timely updates for parents and the wider school community.
- Create engaging social media content and oversee all platforms, ensuring consistent brand messaging and engagement.
- Maintain and update the school website, ensuring accurate and compelling content, event listings, and SEO optimisation.
- Track and report marketing performance metrics, using insights to refine communication strategies.

**Event Coordination and Administration**
- Plan and execute all school events, including open days, parent evenings, information sessions, and community initiatives.
- Manage event logistics, from scheduling and venue setup to promotion and follow-up.
- Coordinate guest speakers, vendors, and internal staff for major school functions.
- Provide onsite support during events, ensuring smooth execution.

**Community and Stakeholder Engagement**
- Act as a key point of contact for parents, local businesses, and community groups, fostering strong relationships.
- Develop partnerships with local businesses and organisations to enhance sponsorship, fundraising, and engagement opportunities.
- Engage with parents to strengthen their connection with the school, fostering positive involvement in school activities and initiatives.
- Act as a spokesperson for the school, ensuring consistent and professional representation in the media and community.

**Strategic Marketing and Growth Initiatives**
- Develop campaigns to promote enrolments, ensuring a steady flow of student, parent & community interest.
- Identify opportunities to increase the school’s visibility through PR, advertising, and digital outreach.
- Oversee and manage the school’s marketing budget, ensuring cost-effective strategies and maximum impact.
- Implement strategies to encourage ongoing parent engagement and retentio**n** rates while ensuring a positive school experience.

**Person Specification**

**Qualifications and Experience**
- Bachelor’s degree in Marketing, Communications, Public Relations, or a related field (preferred but not essential).
- Significant experience in marketing, events, & community engagement, ideally within a school or education environment.

**Key Skills and Attributes**
- Ability to work independently and manage all aspects of marketing and events as a one-person team.
- Strong copywriting and content creation skills for newsletters, social media, and website updates.
- Experience in digital marketing tools, social media management, and basic graphic design.
- Exceptional organisational and project management skills, with the ability to balance multiple priorities.
- Confident communicator who can build relationships with parents, businesses, and community stakeholders.
- Strong analytical skills to track and assess the impact of marketing efforts.
- Passion for education and community-building.

**Why Join Us?**
- Autonomy to lead marketing and community initiatives independently.
- Flexible working hours during school holidays.
- A supportive and welcoming school environment where your contributions will have a direct impact.
- Opportunities for professional development in marketing and community engagement.

**How to Apply**

**Job Types**: Full-time, Permanent

Work Authorisation:

- Australia (required)

Work Location: In person

Application Deadline: 27/02/2025