Brand Manager

**Overview**

**About us**

Sportsbet's purpose is to bring excitement to life for its customers and we do this by over-delivering on excitement through serious fun, disrupting the status quo and living our values. We’re a flexible, progressive, open-minded, and inclusive employer with over 7,000 cool, clever and curious people around the world. As part of the Flutter Group, we’re a global player, but in Melbourne, Sydney and Darwin we’re tight knit, with 1,000 of us bringing excitement to life every day.

Our commitment to responsible gambling is genuine and demonstrated through the wide range of responsible gambling initiatives and tools

**About the role**

Reporting to the Head of Brand & Advertising, the Brand Manager is responsible for setting the future direction of the Sportsbet brand and communications. The role entails proactively contributing and developing the strategic marketing plan, formulating competitive go-to-market strategies, leading a team to deliver high quality campaigns and leading and measuring the success of brand initiatives. The Brand Manager will understand consumer insights, what drives brand equity and will be responsible for the continuous development of the Sportsbet brand. They will also lead and manage relationships with key internal and external partners to ensure high impact delivery of projects and campaigns.

Key responsibilities include:

- Influence strategic brand decisions; proactively identify & implement new opportunities and ideas.
- Lead strategic marketing plans as well as formulating competitive go-to-market strategies.
- Own brand consistency & brand initiatives and act as the lead brand guardian for the business
- Lead brand projects by delivering on the strategy, plan, processes and outcomes within a timely manner and consulting relevant stakeholders
- Manage the strategy and GTM plan of above and below the line marketing campaigns to deliver on the Brand & Communications Strategy and Brand Positioning.
- Monitor and manage brand and campaign performance alongside customer’s perceptions

**About You**

We’re looking for someone who understands how to leverage brand codes, tone-of-voice, positioning and storytelling in communications. Ideally, you will also have:

- Experience in end to end campaign management with a key focus on brand positioning
- Strong marketing and commercial acumen with experience in leading a team
- Excellent verbal and written communication and presentation skills
- An interest the sports and racings sector with an understanding of our industry

**The Perks**

We work hard and play hard, so along with a very competitive salary and generous performance-based bonus, we will also provide you with:

- 25 days annual leave (a whole extra week of holidays)
- Genuine flexible working policy with a $500 work from home office allowance
- Best in class Parental Leave program with 6 months paid leave for Primary Carers and Circle In membership
- Discounted gym memberships, free breakfast and loads of event and conference tickets
- TV screens in the office constantly playing live sports, matches and races
- Weekly concierge service including free massages, manicure/nail appointments - all onsite
- Daily fresh fruit, sparkling water and Kombucha on tap FREE in the office (did we mention we have a bar fridge for Thursday night drinks?)
- Free merch including t-shirts, lanyards, note pads and much more
- Tailored career development programs, as well as a commitment to developing Thought Leader and Specialist Talent programs

We’re a flexible, progressive, open-minded, and inclusive employer who welcomes you for who you are, as you are
- that’s why we assess behaviours, learning agility and expertise to ensure all types of experiences are considered for our roles.