Brand Manager

5 days ago

Melbourne, Victoria, Australia Martin and Pleasance Full time $80,000 - $120,000 per year

Join Martin & Pleasance, a proudly Australian-owned company committed to empowering healthier lives through our trusted range of health, wellness, and beauty products. We're looking for a passionate and commercially savvy Brand Manager to lead the strategy and execution of key brands within our growing wellness portfolio.

This is a dynamic role for a brand leader who thrives on strategy, innovation, and execution across both domestic and global markets.

About the Role

As Brand Manager, you'll take full ownership of brand planning, marketing campaigns, and performance. Reporting to the Marketing Manager and collaborating closely with the Sales, Finance, NPD, and Global teams, you'll drive both brand equity and commercial outcomes.

Your work will span consumer insights, new product development, global digital campaigns, and local retail activations—making this a truly end-to-end brand management opportunity.


Key Responsibilities

Brand Leadership

  • Develop and implement annual brand strategies to drive awareness, engagement, and sales.
  • Lead ATL, BTL, and TTL campaign execution including TV, radio, influencer, and digital marketing.
  • Collaborate with sales to create compelling key account presentations and support national range reviews.
  • Deliver monthly performance reports tracking sales, market data, and digital KPIs (social media, web, eDMs).
  • Analyse internal and external data to provide strategic opportunities for the brands
  • Forecast brand performance to ensure optimal stock levels, support supply chain planning, and inform strategic marketing and sales decisions."
  • Manage POS, packaging, online content, and in-store collateral.
  • Ensure timely and cost-effective execution of marketing plans.

New Product Development

  • Work with the NPD Manager to explore market gaps and create new product opportunities.
  • Build and execute launch strategies including messaging, sales tools, and campaign assets.
  • Monitor post-launch performance and pivot where required.

Global Brand Strategy

  • Align brand communications across global markets through toolkits, content plans, and campaign rollouts.
  • Work with international teams to build digital engagement across websites, social media, and eDMs.
  • Monitor global performance and proactively adapt strategies to meet evolving needs.

About You

  • 3 to 5 years' experience in brand management (health, wellness, OTC, or pharmacy preferred).
  • Tertiary qualifications in Marketing, Business or a related field.
  • Strong commercial acumen with a proven ability to connect marketing to results.
  • Confident campaign leader with experience across digital and traditional channels.
  • Creative and analytical mindset – you're just as comfortable in a brainstorm as in a board report.
  • Highly collaborative with strong communication and stakeholder management skills.
  • Positive, energetic, and able to manage multiple projects under pressure.

  • Academy Brand

    2 weeks ago

    Melbourne, Victoria, Australia The Academy Brand Full time $60,000 - $80,000 per year

    Academy Brand is a locally owned and operated men's lifestyle fashion brand. We are looking for someone who is passionate about connecting with people, has exceptional communication skills, is driven by delivering strong results and  providing an amazing in store customer experience.We are currently looking for a Part Time or Full Time Retail Manager to...

  • Brand Manager

    2 weeks ago

    Melbourne, Victoria, Australia Total Promo Full time $90,000 - $120,000 per year

    Company DescriptionTotal Promo helps brands create memorable connections through custom, quality merchandise that truly reflects their identity. We work with businesses from all industries to develop promotional solutions that align with their goals, whether it's for a corporate event, product launch, or day-to-day marketing. We manage everything in-house to...

  • Brand Manager

    2 weeks ago

    Melbourne, Victoria, Australia Authentic Brands Group Full time $80,000 - $120,000 per year

    What You'll Do As Brand Manager – ANZ you'll be responsible for helping manage and lead the direction of Authentic's Lifestyle and Entertainment brands ensuring their continual growth and viability in the Australia and New Zealand market. You'll lead and manage relationships with ANZ licensees and Brand Managers in the US & Europe ensuring that the...

  • Brand Manager

    4 weeks ago

    Melbourne, Victoria, Australia BabyRest Full time

    OverviewBe among the first 25 applicants. Direct message the job poster from BabyRest. Join Australia\'s fastest growing baby sleep brand. BabyRest helps families live their best lives, fuelled by better sleep every day. For five decades, we\'ve helped shape the most beneficial, beautiful and safe sleeping conditions for babies and toddlers – helping the...

  • Brand Manager

    4 weeks ago

    Melbourne, Victoria, Australia BabyRest Full time

    OverviewBe among the first 25 applicants. Direct message the job poster from BabyRest. Join Australia\'s fastest growing baby sleep brand. BabyRest helps families live their best lives, fuelled by better sleep every day. For five decades, we\'ve helped shape the most beneficial, beautiful and safe sleeping conditions for babies and toddlers – helping the...

  • Brand Manager

    2 weeks ago

    Melbourne, Victoria, Australia Asahi Group Holdings Full time $90,000 - $120,000 per year

    You'll be joining a passionate team that's serious about beer, not about ego. A place where bold ideas are encouraged, individuality is embraced, and craft is celebrated. This is your chance to help write the next chapter.Job No: 502991Work Type: Permanent - Full TimeLocation: MelbourneCategories: MarketingYour ImpactAt Mountain Goat, we've been pioneering...

  • Brand Manager

    2 weeks ago

    Melbourne, Victoria, Australia Tennis Australia Full time $120,000 - $180,000 per year

    At Tennis Australia, we're creating a more playful world through tennis - for everyone. From grassroots to Grand Slams, tennis brings people together, inspires communities, and builds champions on and off the court. We're a team of imaginative and passionate people who believe in the power of sport to make a difference. If you're ready to help us serve up...

  • Brand Manager

    2 weeks ago

    Melbourne, Victoria, Australia Maestro Talent Full time $104,000 - $130,878 per year

    This is a short term contract role based in Melbourne for a contractor who has worked as a contractor previously. Must be based in Melbourne.Full-time (contract role)Hybrid role (in office and work from home)3 months with potential for ongoing for the right personMust apply via the Maestro website Our client is looking for someone who can hit the ground...

  • Brand Manager

    4 weeks ago

    Melbourne, Victoria, Australia Essity Full time

    Overview1 week ago Be among the first 25 applicantsAt Essity, we're committed to breaking barriers to well-being with innovative health and hygiene solutions, supporting millions of people around the world every day. We have an exciting opportunity to join our Consumer Goods team in Springvale, where you'll help shape the future of one of our most trusted...

  • Brand Manager

    4 weeks ago

    Melbourne, Victoria, Australia Essity Full time

    Overview1 week ago Be among the first 25 applicantsAt Essity, we're committed to breaking barriers to well-being with innovative health and hygiene solutions, supporting millions of people around the world every day. We have an exciting opportunity to join our Consumer Goods team in Springvale, where you'll help shape the future of one of our most trusted...