Brand Manager

19 hours ago

Melbourne, Australia l'Oréal Full time

**ABOUT THE DIVISION**:
In the L'Oréal Consumer Products Division, our mission is to democratize the best of beauty which means bringing beauty to all. And for us, beauty must be sustainable.
The Consumer Product Division holds the world’s #1 beauty brand with L’Oréal Paris, the #1 makeup brand with Maybelline New York, the #1 natural brand with Garnier, and NYX Professional Makeup. The CPD division is L’Oréal groups largest division made up of 30k employees worldwide.
We are looking to recruit a Brand Manager for our Maybelline Lip & Nail portfolio
ABOUT THE JOB
- Define and execute the strategic marketing plan for Maybelline Lip & Nail
- Collaborate with internal and external stakeholders to build broader brand and product strategy
- Work closely with consumer insights team to be across local market and consumer trends, using local consumer insights to build local campaigns
- Own the brand guidelines to guarantee the brand identity, ensuring that all actions are in line with the sense of purpose while nourishing the brand
- Manage the collection and analysis of consumer market insights and competitors, sharing findings with Senior Management to ensure the consistency of new product development.
- Drive brand growth through a solid consumer engaging media, PR and digital strategy and activations.
- Understand the market & customers clearly through conducting analysis and reports which enable you to quickly react to changing trends and use insights to influence organization and unlock growth
- Build, develop and manage a strong and talented team, train them and develop their marketing expertise and know-how

ABOUT YOU
- You have experience in end-to-end marketing brand execution & trade marketing or similar
- You will have previous experience in forecasting and data analytics is essential
- You will have previous experience in dealing with media agencies and briefings
- You will be an excellent communicator to engage and deal with various internal and external stakeholders
- You must be self-motivated & driven to be able to drive your own results and manage your time efficiently.

**ABOUT THE PERKS**:

- Profit share, Life Insurance and Income Protection
- Hybrid work environment. Enjoy WFH 2x days per week
- On-site gym, café and staff shop at our St Kilda Road Office
- Access to Health & Wellbeing Programs throughout the year
- Corporate & Staff Discounts, as well as annual product allowance

ABOUT L’OREAL AUSTRALIA AND NEW ZEALAND
L'Oréal ANZ acknowledges the Traditional Owners & Custodians of the lands on which we work and pay our respects to their Elders past, present and emerging.
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