Brand Manager

At Tennis Australia, we’re creating a more playful world through tennis - for everyone.

From grassroots to Grand Slams, tennis brings people together, inspires communities, and builds champions on and off the court.

We’re a team of imaginative and passionate people who believe in the power of sport to make a difference. If you're ready to help us serve up real impact, we’d love to hear from you.

About the role

At Tennis Australia, we’re championing a future where tennis is engaging and accessible to all. As Brand Manager - Participation, you’ll play a central role in shaping and executing the brand strategy for our participation programs and initiatives across Australia - crafting meaningful brand stories, campaigns, and experiences that connect with Australians of all ages and backgrounds. From grassroots tennis to fast-growing formats like Pickleball, Padel, and POP Tennis, you’ll ensure our brands are consistent, compelling, and relevant across every touchpoint.

This is your opportunity to work across national campaigns, high-impact activations, and innovative storytelling—backed by the power of the Australian Open, a global platform for our brand and values.

In this role you will be responsible for:

- Develop and lead brand positioning and go-to-market strategies across participation programs and disciplines.
- Activate the Tennis Australia brand through national campaigns, grassroots storytelling, and strategic use of significant events like the Australian Open.
- Collaborate with internal teams, agencies, and external partners to deliver fully integrated marketing campaigns.
- Oversee the development of creative assets and ensure alignment with brand identity and messaging.
- Support strategic projects by embedding brand insights and customer voice at every step.
- Build partnerships to extend brand reach and expand into new, diverse communities.

About you

You’re a confident and proactive decision-maker who leads with purpose and isn’t afraid to get hands-on to drive outcomes. With proven experience in brand management, campaign delivery, and stakeholder engagement, you strike the perfect balance between strategic thinking and creative execution.

You bring a deep understanding of digital, social, and traditional media channels, and you know how to harness them effectively to build strong, engaging brands. A natural communicator, you influence senior leaders, manage agency relationships with ease, and foster strong, collaborative partnerships across cross-functional teams—always bringing your team along on the journey.

To be successful in this role you will:

- Highly organised, with project management skills and the ability to juggle multiple priorities under pressure.
- A solutions-focused mindset, with a flair for innovation and passion for elevating brand experiences.
- Strong leadership and mentoring capabilities—able to inspire and grow a team while driving results.
- Demonstrated expertise in brand strategy, positioning, and identity development
- Proven experience collaborating with creative agencies and cross-functional teams
- Ability to craft compelling brand stories and campaign messaging that resonates with diverse audiences.
- Hold (or be willing to obtain) a current Police Check and Working with Children Check
- Preparedness to be flexible in regard to working hours and arrangements relating to work associated with Tennis Australia

What’s to love?
- Career development with a range of formal education and on the job training opportunities
- Tickets to the Australian Open plus Superbox tickets to events at Rod Laver & Melbourne Arena
- Monthly health & wellbeing activities with access to CorePlus Pilates
- Onsite gym, tennis facilities & free onsite car parking
- Salary packaging & a range of discounts from our sponsorship partners
- Attractive leave benefits - with up to 26 weeks of paid parental leave for all primary caregivers and Sorry Business and Ceremonial Leave for Aboriginal and Torres Strait Islander employees
- We are proud to be recognised as an employer of choice for women by WORK180

To Apply

- Tennis Australia is committed to providing a safe environment for all tennis participants, including children and young people. It is essential everyone involved with delivering tennis in Australia understands their responsibility in relation to child-safety._

We believe playing makes life better and we are always on the lookout to talented people to join our team and help us create a playful world through tennis.

Even if we are not currently advertising the position that you are looking for today, we may be tomorrow. There are a number of ways that you can keep up-to-date with new opportunities as they happen.

We encourage you to create a profile and register for our job alerts, as well as follow Tennis Australia on

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