Brand Manager

1 week ago

Melbourne, Victoria, Australia CocoGen Full time $60,000 - $90,000 per year

We're hiring a Brand Manager for COCOGEN — High Vibe Coconut Water

COCOGEN is a functional coconut water brand built for the new wave of wellness — where hydration meets culture, beauty, and energy.

We're looking for an
all-rounder Brand Manager
who can move fast, think creatively, and make things happen across everything from content to sampling.

What you'll do

  • Drive day-to-day brand management across digital, retail, and events.
  • Lead
    social media & performance marketing
    — grow our community and keep the vibe high across TikTok, Instagram, and beyond.
  • Plan & execute
    trade marketing
    initiatives, in-store campaigns, and field activations.
  • Manage
    sampling and experiential events
    (run clubs, festivals, Pilates studios, beach days — we like to have fun).
  • Work closely with one of our
    co-founders (20+ years in beverages & creative agencies)
    on campaigns, partnerships, and go-to-market launches.

Who you are

  • You've built and grown brands across social & digital — ideally in FMCG, beverages, or lifestyle.
  • You understand both
    content and performance
    (creative meets conversion).
  • You're organized but thrive in startup chaos — you love rolling up your sleeves.
  • You're culturally curious, energetic, and excited to help shape the next big hydration brand.

Why COCOGEN

We're a fast-growing, high-vibe brand that sits at the intersection of wellness, nightlife, and sport.

You'll join a small, passionate team creating something fresh — and you'll have real ownership from day one.

Interested?

  • Drop us a DM and a quick note
    — tell us what brand in the world you think is
    getting it right
    right now.

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