Brand Manager

2 days ago

Melbourne, Victoria, Australia Authentic Brands Group Full time $80,000 - $120,000 per year

What You'll Do

As Brand Manager – ANZ you'll be responsible for helping manage and lead the direction of Authentic's Lifestyle and Entertainment brands ensuring their continual growth and viability in the Australia and New Zealand market. You'll lead and manage relationships with ANZ licensees and Brand Managers in the US & Europe ensuring that the licensees are equipped and prepared to deliver on the brand vision, all of which drives achievement of financial targets.

Drive Brand Performance

  • Engage, inspire and galvanize stake holders (licensees, franchisees, retail buyers, etc.) around the brand vision, position, and strategies so licensees are clear on how to bring them to life in their areas of functional expertise.
  • Own, in collaboration with key internal partners, the vision, position, and architecture of your brands. Leverage all brand components to drive awareness, growth and financial performance.
  • Coordinate brand activity across the various functions including business development, marketing, PR, and other functions as needed.
  • Maintain brand integrity across product lines, advertising, and all other internal and external communication.
  • Take on day-to-day management of a specific basket of brands including onboarding partners and supporting the existing business or the launch of the business in the ANZ market.

Manage licensee partner relations

  • Consolidate and organize key business development tools for licensees (i.e. brand onboarding sessions/preparation, product catalogs, line sheets, pricing).
  • Partner closely with each licensing partner to understand respective business models and product development cycles to drive retail profitability.
  • Manage and monitor licensees' performance by collating and analyzing various reports, including quarterly royalty reports, retail sales reports, and annual budget sheets, among others.

Drive Brand Development

  • Work in tandem with SVP, Directors, and other partners to map out product and category strategies that sustain and grow the brand globally.
  • Develop and refine consumer target segments mapping in trends and other data to develop category growth and expansion plans.
  • Assist in negotiating new licensing agreements; participate in key sales and marketing presentations as necessary.
  • Ensure smooth day-to-day licensing activities, including contract administration, royalty tracking, compliance monitoring, and communication between licensees and internal teams to maximize efficiency and alignment with brand standards.

Must Haves:

  • 3 of experience in merchandising, business development, brand marketing or licensing program management.
  • Bachelor's degree in a relevant field or commensurate work experience.
  • Can demonstrate a proven track record in brand management. Merchandising, Fashion licensing and global brand experience a must.
  • Possesses a strong understanding of how product licensing deals are identified and negotiated.
  • Is experienced securing and managing licensing deals in a variety of product categories.
  • Is a great researcher who stays up-to-date on the latest trends in celebrity branding and product opportunities.
  • Has a hands-on background with forecasting, budgeting, and analyzing royalty revenue data.
  • Is an excellent communicator; verbal, written, and in the room.
  • Exhibits excellent attention to detail, is organized, and has a bias for action.
  • Must have strong computer proficiency and working knowledge of MS Office. (Word, Excel, PowerPoint, etc.)

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