Brand Manager

3 days ago

Melbourne, Australia Miller Leith Full time

**The Company**
Highly regarded business with a rich heritage, making some of Australia's favourite foods. As a brand, they are known for their innovation and extremely strong presence in the marketplace, nationally.

They offer their staff a flexible and diversified work environment, focused on people's mindsets and actions with career development opportunities.

**About the role**
Reporting to the Marketing Manager, the Brand Manager will develop strategic plans, high-profile marketing programmes, and product innovation.

**Day-to-day responsibilities include**:

- Participating in strategy development, brand DNA and other marketing initiatives.
- Developing and executing marketing activities to support brand and category strategy
- Supporting NPD and product innovation by providing consumer insights and clearly defining brand guidelines
- Working with internal teams and third parties to support ATL, BTL digital and media tactics
- Owning competitor insights and product assessment - including product, pricing, sales etc
- End-to-end brand and /or portfolio ownership, budget management and campaign delivery across varied touchpoints, and stakeholder management is also key to this role.

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