PPC Account Manager

2 weeks ago

Collingwood, Australia Connected Culture Full time

**PPC Account Manager**

**Location: Hybrid/Melbourne**

**Full-Time**

**Salary: $85k - $100k per annum**

**About Us**:
Connected Culture is a dynamic and innovative digital marketing agency specialising in paid media, digital strategy, and omni-channel marketing. We collaborate with leading e-commerce and retail brands across Australia, New Zealand, and the US, delivering human-centric, data-driven results. Our passion for excellence and growth has made us a trusted partner in the digital space.

**Role Overview**:
**Key Responsibilities**:

- Manage and execute paid media campaigns across platforms including Google Ads, Meta Ads, Pinterest Ads, TikTok Ads, Criteo, etc.
- Optimise ad performance, driving improvements in ROAS, revenue & profitability and formulate and implement strategic recommendations based on data insights.
- Serve as the primary contact for your clients, managing expectations and delivering exceptional service.
- Provide clear, actionable reports on campaign performance and insights.
- Stay updated on the latest trends and tools in the digital advertising landscape.

**Skills & Competencies**:

- Paid Advertising Platforms: Strong proficiency in Google Ads and Meta Ads. Experience with TikTok, Pinterest, Criteo & LinkedIn Ads is advantageous.
- Data & Analytics: Deep understanding of GA4, site metrics, performance metrics, attribution and business metrics as well as the ability to interpret data from multiple sources for optimisation.
- Digital Strategy & Targeting: Deep understanding of different campaign objectives, bidding strategies, ad formats and advanced targeting techniques.
- Budget Management: Experience managing monthly media budgets of $30K - $200K+ efficiently.
- Client Management: Strong interpersonal skills with a proven track record in building and maintaining client relationships.
- Attention to Detail: Precision in campaign setup and ongoing management.
- Problem-Solving: Ability to identify issues proactively and propose effective solutions.
- Communication: Communication of complex concepts and campaign insights clearly and concisely for clients and team members.
- Time Management: Ability to juggle multiple clients, campaigns and deadlines while maintaining quality output.
- Team Collaboration: Work closely with account managers, designers, and content teams to deliver cohesive campaigns.

**What We’re Looking For**:

- 2-4 years of hands-on experience in Google Ads and Meta Ads + other social platforms (agency experience preferred).
- Strong client management experience, with the ability to manage expectations and foster long-term relationships from C-level down.
- Analytical mindset with a focus on optimising campaigns for performance metrics such as CTR, ROAS, and CPA.
- A proactive, self-starting attitude and eagerness to learn and grow within the digital marketing space.
- Bachelor's degree in marketing, business, communications, or related field

**What We Offer**:

- A collaborative, creative, and supportive environment where your ideas will be valued.
- Continuous opportunities for professional development and career progression.
- The chance to work with leading e-commerce and omnichannel brands.
- Competitive Salary
- Flexible two-days per week WFH option
- Birthday Leave
- Excellent work/life balance

Pay: $85,000.00 - $100,000.00 per year

Work Location: Hybrid remote in Collingwood, VIC 3066

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