Customer Retention Strategist

1 week ago

Melbourne, Victoria, Australia beBeeLoyalty Full time $100,000 - $150,000
Job Summary

Loyalty Manager is a pivotal role that drives customer retention and loyalty through strategic development and execution of the Loyalty program.

This position requires a seasoned marketing professional with expertise in CRM, loyalty, and customer insights to lead cross-functional teams and influence key stakeholders.


Key Responsibilities
  • Develop and execute the Loyalty strategy for Liquorland to drive member acquisition, retention, and engagement.
  • Manage the health of the member database through data enhancements, segmentation, and campaign optimization.
  • Amplify the Flybuys customer value proposition through targeted communications and promotional activities.
  • Build and optimize automated lifecycle campaigns to drive customer retention and loyalty.
  • Influence key stakeholders to ensure seamless execution of the Loyalty strategy across business units.

Requirements
  • 5+ years' experience leading a team in marketing, loyalty, or CRM, preferably in a high-energy retail environment.
  • Tertiary qualification in Advertising/Marketing/Business.
  • Strong financial and commercial acumen, including budget management.
  • Exceptional communication, negotiation, and influencing skills.
  • Sound knowledge of consumer research and analytics, including reporting and analytics tools like Adobe Analytics.
  • Experience managing email marketing campaigns end-to-end and familiarity with CMS systems.
  • Experience delivering loyalty-based retail media solutions for suppliers.

Benefits
  • Flexible working options to achieve a positive work-life balance.
  • Access to on-site facilities, including a gym, fitness classes, free parking, BBQ area, mini-market, fooderie hub, and school holiday program.
  • Discounts on supermarket and liquor purchases, as well as additional double discount periods throughout the year.
  • Reward through recognition, enabling team members to give and receive recognition linked to Coles values, redeemable for gifts and electronic gift cards.
  • Opportunities for learning and development, including career growth programs and job-specific training.
  • Paid parental leave to support work-life balance.
  • Annual team member share plan offering pre-tax salary sacrifice deductions to purchase Coles Group shares.

About Us

We're committed to creating a workplace that's safe and respectful, encouraging applications from people of all ages, cultures, abilities, sexual orientation, and gender identities. We'll adjust our recruitment process to support candidates with disabilities.

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