Leader in Customer Retention

20 hours ago

Melbourne, Victoria, Australia beBeeLoyalty Full time $90,000 - $120,000

We're looking for a talented professional to join our team as a Loyalty Strategist. In this exciting role, you will play a key part in developing and executing the loyalty strategy for Liquorland.

About the Role

As a Loyalty Strategist, you will be responsible for managing the health of the member database for Liquorland through acquisition, enhancements to the Flybuys customer value proposition and redemption. You'll also amplify the Flybuys customer value proposition, develop and manage use cases for segmenting member data and cross-channel campaigns, build and optimise automated lifecycle campaigns to drive customer retention, and influence key stakeholders to execute the Loyalty strategy.

You'll work closely with our transformation, central operations, brand, trade planning, technology and external agencies, including Flybuys, to deliver the strategy and key initiatives. Additionally, you'll manage a team of two and agencies to deliver the strategy and key initiatives, and manage the Loyalty budget, including accurate campaign forecasting.

About You

We're looking for someone with 5+ years' experience leading a team in marketing, loyalty, or CRM, who has worked in a high energy environment, ideally coming from a Retail/FMCG background. You'll need strong financial and commercial acumen, exceptional communication, negotiation, and influencing skills, sound knowledge of consumer research and analytics, experience managing email marketing campaigns end-to-end, familiarity with CMS systems, experience using reporting and analytics tools such as Adobe Analytics, and experience delivering loyalty based retail media solutions for suppliers.

What's in it for you?

We offer flexible working options, office perks, discounts, reward through recognition, opportunities for learning and development, paid parental leave, and investment in your future.

About the Recruitment Process

We're committed to creating a workplace that is safe and respectful for our team. We encourage applications from people of all ages, cultures, abilities, sexual orientation, and gender identities. We're happy to adjust our recruitment process to support candidates with disability.

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